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Zeotap adds Purchase Intent Data to data offering

The Purchase Intent Data can now be activated on Facebook

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MUMBAI: Zeotap, a global mobile data company announced the expansion of its data offering in India with the addition of ‘Purchase Intent Data’ on 12 February 2019. It aggregates purchase intent data from high-quality sources like telecom operators and other enterprises such as insurance aggregators and classified sites.

‘Purchase Intent Data’ gives brands a precise view of the real purchase intent of a potential customer. It helps drive performance-focused campaigns at the end of the marketing funnel, and target consumers at the right purchase decision-making time. Clients can now choose from a larger data offering according to their needs, and Zeotap customises every single segment as per client campaign briefs and requirements. Brands can now also utilize zeotap for their social media campaigns on Facebook and Instagram.

Zeotap co-founder and CPO Projjol Banerjea said, “Advertisers can now mix Zeotap’s high-quality raw app usage and purchase intent-based segments to granularly target customers. Our high-quality intent data will help clients address the right audiences and complement their current first-party party data insights. We’ve already seen a great response from the Indian market in utilizing our better-performing segments for Facebook and Instagram campaigns”.

Recently, Zeotap launched ‘Connect’, a deterministic and patented telecom-based identity matching solution integrated across different DSP and DMP channels. Zeotap’s Connect is the first global mobile-first solution to offer deterministic matches between offline first-party CRM data and online identifiers.

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