Mumbai: Honasa Consumer (HCPL) on Tuesday announced the appointment of Zeno Group to lead its strategic brand communications mandate for two brands, The Derma Co and Aqualogica.

As part of the mandate, Zeno will lead the communication strategy for the two brands by managing communications across both traditional and new-age digital channels.

Zeno Group has been tasked with driving awareness of the need for hydration while building equity for Aqualogica.

In addition, Zeno will also partner with Honasa in promoting The Derma Co’s skincare solutions powered by science.

Speaking on the appointment, Honasa Consumer co-founder & chief innovation officer Ghazal Alagh said, "We are delighted to appoint Zeno as our PR partner. Their experience in handling consumer brands and their excellent understanding of millennial and GenZ consumers were impressive. We are confident they will ably partner with us in our journey to educate Indian consumers to make informed choices on science-backed skin solutions from The Derma Co and Aqualogica."

Adding to this, Zeno India managing director Rekha Rao said, "We love skincare brands that stand true to their promises, like The Derma Co and Aqualogica. The refreshing product portfolio gives us immense scope to explore PR creatively. Added to this, working with an admirable, dynamic Indian unicorn as its strategic communications partner is a matter of great pride to Zeno."