Mumbai: Publicis Groupe-owned media agency Zenith India  has retained the media business of Nestlé India, according to the company's statement.

The business was won in a highly competitive multi-agency pitch which began in April 2022. The mandate includes the full range of duties i.e., offline media, online media, commerce, SEO and analytics.

Zenith was the natural choice of partner, given that Nestlé was looking for holistic solutions across the board and powerful personalised communications. The agency has been handling Nestlé’s media planning and buying business, across all segments, for 17 years. It was appointed as the packaged goods company’s agency of record (AoR) back in 2005.

Zenith India's CEO Jai Lala said, “We are delighted that Nestlé has once again chosen us as their media partner and it’s a clear endorsement of our strong ROI approach and ability to deliver marketing excellence and innovation. The retention is testament to the rock-solid working relationship we share with Nestlé and indeed we are proud of the industry-leading work we’ve produced for them over the course of many years. Zenith has a deep and inherent understanding of Nestlé’s business needs and the strategic direction of its brands. Our teams were able to demonstrate unique insights, integrated approaches and data-driven decision -making. We look forward to harnessing the best of our capabilities, talent, technology and partnerships and helping Nestlé build even more powerful consumer connections.”