Mumbai: Zenith India, the media agency under Publicis Groupe India has appointed Vaibhav Jadon as its National Buying Head, effective immediately.
Jadon will lead the integrated buying function, driving strategy, and ensuring executional excellence across Zenith India’s client portfolio and will report directly to Zenith India CEO Jai Lala. In addition, he will also contribute to Publicis Media’s investment practice, PMX. With over two decades of work experience both in India and international markets, Jadon brings a wealth of expertise in managing large clients (advertisers) within leading organisations. Prior to joining Zenith, he was heading the national media-buying and partnerships at Dentsu.
Zenith, the ROI agency blends data, technology, and brilliant specialists to solve complex business challenges for brands. In India, the agency has topped COMvergence’s recent new business rankings.
Throughout his career, Jadon has demonstrated a deep understanding of market trends, consumer behavior, technology, and emerging platforms, enabling powerful and impactful media campaigns. In his past assignments, he has closely worked with clients such as Reckitt, Maruti, Honda, AMFI, JLR, Heineken-UB, Abbott, and Coca-Cola to name a few.
Lala said, “Vaibhav is known for his vast experience and expertise in media. He comes with strong and solid relationships in the publisher, broadcast, and overall, media ecosystem and has a proven record of success with leading brands. The overall media landscape is dynamic and evolving in both complexity and opportunity. With Vaibhav strategising and strengthening our media-buying functions, leading pivotal partnerships, and bringing in new insights that optimise media buys, we expect to deliver even greater value for our clients.”
Jadon said, “I am delighted at the new role, and this is an opportune time to be joining Zenith which is seeing phenomenal growth, topping new business rankings, and has an incredible roster of brands. Zenith has a strong and differentiated ROI product, proposition, and focus and I look forward to leading and enhancing media strategies and buying excellence for its clients and bringing in exceptional results for them. I am excited to be part of Zenith’s growth and success story.”