MAM

Youva by Navneet enables young minds to "THINK, CREATE'

Launches 3 new TVCs

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/16/girl..jpg?itok=MM7MzHJ9

MUMBAI: Youva, the youth stationery brand from the house of Navneet Education is all set to release three new TVCs around its new brand tag-line “THINK. CREATE”. Youva through its TVCs aims to enable and inspire creativity and celebrate young creators from various walks of life. The TVCs are based on different scenarios pivoted on the thought Young minds think differently.

Youva's new TVCs showcase creation as a force that resides in every individual. The films capture different scenarios using Youva products. Each showcases a story highlighting the wave of emotions that a child goes through. 

The TVCs are refreshingly different with a clear messaging of the innate creativity within every child, and Youva committing to enable and inspire them to be Thinkers and Creators. 

Youva chief strategy officer - stationery division and official spokesperson Abhijit Sanyal said, “We are excited to launch the TVCs that appreciate and enable creative thinking in today’s youth with our brand messaging “THINK. CREATE”. The three TVCs showcase three different stories but having the same underlying idea of how young children think and act differently. I hope we are able to inspire today’s youth with these TVCs and share the spirit of Youva, THINK. CREATE”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/edelman.jpg?itok=3lhsQpSD
Edelman India appointed AOR for California Pistachios

NEW DELHI: Edelman has been appointed agency of record to promote California Pistachios in India, distributed through US-based The Wonderful Company. As of 1 November 2020, Edelman India has been managing an integrated communications mandate comprising brand communications including influencer...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/amway.jpg?itok=tnTs1Z3_
Amway Forays into vegetable & fruit hygiene segment

NEW DELHI: FMCG direct selling company Amway India has forayed into food hygiene category with Amway Home Fruit & Veggie Wash. The launch builds on on its expertise in-home-care solutions and in its endeavour to cater to the growing need for hygiene care products.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/lo.jpg?itok=fv8eGOGY
IdeateLabs appoints Lokesh Shah as VP – brand solutions

NEW DELHI: IdeateLabs, an independent digital-first creative agency, has appointed Lokesh Shah as vice president – brand solutions. He will be based out of the agency’s Mumbai office and will be reporting to director Vrutika Dawda.   Shah’s experience across India and SE Asia has made him an expert...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/naman.jpg?itok=CcF7UXvi
Naman Surana is FoxyMoron’s new national business director

NEW DELHI: Digital advertising agency FoxyMoron has appointed Naman Surana as its national business director. In this role, Surana will support existing and new client businesses with advertising insights and brand communication advisory to achieve their desired business impact. He will be working...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/digital_refresh-adani_wilmar.jpg?itok=icv9eQnM
Digital Refresh wins digital mandate for Adani Wilmar

NEW DELHI: Digital Refresh Networks has secured the digital mandate for consumer essential brands, Adani Group for Kings Oils, Alife, and Fortune Suposhan’— a CSR initiative undertaken by Adani Wilmar Group. The account was won following a multi-agency pitch and will be handled out of the agency’s...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/ranjan_bargotra.jpg?itok=b-mw7_EJ
Ranjan Bargotra on his time at Crayons Advertising

NEW DELHI: After spending 34 years in the branding & advertising industry, and 24 heading The Crayons Network, Ranjan Bargotra called it quits in 2020. His long-stint at the agency saw him leading teams handling big accounts like Kajaria, Apollo, Kohinoor, Fortis, SBI, Air India, and political...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/trp.jpg?itok=DtUKDw2U
Why marketers are quite unfazed by lack of TV news TRPs

NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/sukhleen.jpg?itok=_qiB69cB
RB relaunches Colin with the added benefit of germ removal

RB (Reckitt Benckiser), relaunched Colin, India’s No.1 glass and household cleaner brand in an all-new avatar today. The iconic Colin brand has been relaunched by RB India keeping in mind the current requirements of the Indian consumer. The new Colin not only delivers on its impeccable shine...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/kaushal.jpg?itok=F4aGRhPQ
Infidigit bags SEO mandate for cure.fit

NEW DELHI: Infidigit has won the SEO mandate for cure.fit, a health and fitness business. The Bengaluru-based start-up offers digital and offline offerings including fitness training, healthy meals, mental well-being, and primary care. As part of the mandate, Infidigit will extend its extensive SEO...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required