Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, won the integrated digital mandate for Mumbai’s authentic Turkish and Lebanese Baklava brand, Mezaya. The mandate includes managing and amplifying the brand’s 360-degree digital marketing duties, including creative strategy, SEO, SEM, ORM, media spends, website maintenance and social media marketing across digital platforms.

Commenting on this, Mezaya co-founders Shazia and Raies said, “After scouting across various agencies, we have now found the right ROI-driven agency that understands Mezaya’s long-term vision and can justify the spends meticulously. Baklavas are something which is new to the audience and we are thrilled to collaborate with Preksha and her team. Mezaya is really excited about this collaboration with Yellophant Digital and looks forward to seeing the brand’s overall performance and increasing ROI in the forthcoming days.“

Yellophant Digital co-founder Preksha Seth said, “We are excited and delighted to have Mezaya on board. We Indians live for desserts and they are something that has always been a part of our day-to-day consumption.  With the rise of craving for desserts, we look forward to strategizing and managing the brand’s digital marketing duties and introducing this Mediterranean delight to our Indian audience on a creative platter. Our extensive experience of collaborating with F&B establishments comes in handy at this point. Being an ROI-driven agency, we plan to execute ideas that yield significant results in a brief time.”