MUMBAI: Yamaha has appointed Deepika Padukone as the brand ambassador of its scooter range - Ray - in India.

John Abraham will continue to be the brand ambassador of the company‘s bikes range.

This is Padukone‘s first endorsement for an automobile brand. She will feature in the commercials of the brand that are targeted towards females, primarily below 24 years of age.

Yamaha Motor CEO and MD Hiroyuki Suzuki said, "We are very pleased with our alliance with Deepika Padukone to endorse our scooter ‘Ray‘, which just like Deepika, signifies ‘Cool and Beauty‘. Being young, fit, sporty and stylish, Deepika has all the elements that our customers will subscribe to when they buy our scooters."

The company hopes that Abraham and Padukone will collectively add strength to the product line up of Yamaha and take the brand to new heights in the times to come.

The development is in line with the company‘s effort to strengthen its brand particularly in the scooter market. The company will continue with the Yes! Yamaha campaign which was introduced a couple of years ago. As part of the Yes! Yamaha campaign, many initiatives have been launched including ‘Bring back the Joy‘ campaign and ‘Chabi Ghumao, Bike Le jao‘ contest (Turn the key, win a bike contest).