Mumbai: International advertising group WPP has acquired Cloud Commerce Group (CCG), a UK-based technology company that helps brands to market, sell and deliver their products across e-commerce platforms and marketplaces globally, such as Amazon, eBay, Etsy, and Wayfair.
CCG will merge with Wunderman Thompson’s global network offering, Wunderman Thompson Commerce, a platform that aims to support brands across the e-commerce journey including the connection of customer acquisition and multi-platform commerce with inventory, warehousing, and partnerships.
CCG helps brands market, sell and deliver to customers working with some of the most widely-used online marketplaces, while also supporting European retailers and wholesalers through its software integration. It also works with brands such as Ford, IBM, Mars, and Mondelez. The multi-channel e-commerce software platform employs over 100 people across Europe.
This acquisition reflects WPP’s ongoing investment into strengthening its commerce offer for clients and is aligned with the group’s accelerated growth strategy and focused M&A approach, building on existing capabilities in the areas of experience, commerce and technology, stated the company.
“Clients look to WPP to help them market, sell and fulfil across multiple e-commerce channels and marketplaces," stated WPP CEO Mark Read. "With over £1 billion in revenue transacting through its platform, Cloud Commerce Group already has demonstrable scale and success in managing the complex omnichannel commerce needs of global brands. I am excited about how CCG’s expertise will further strengthen the breadth and depth of our commerce offering to deliver growth for our clients.”
Founded by Mark Hallam and Stuart Forrest in 2015, the e-commerce solutions company is headquartered in Lancaster, England and will see its 100-plus employees across Europe join WPP as a result of the merger.
“The team at WPP are excited by our existing roadmap for developing the Cloud Commerce Pro platform and expanding our marketing services through Cloud Seller Pro and, with the investment and experience WPP bring in growing businesses, we will be able to achieve those goals faster and take on new integrations and markets," said the statement.
“This acquisition by WPP is the next step of the journey for CCG and we are excited about the opportunities this will present to our hard-working team and growing customer base," it added.
