Mumbai: Wow Skin Science announced the appointment of Karan Punjabi as the senior vice president - strategy and analytics. He will be responsible for defining the strategic roadmap, building scale, and optimisation hereby driving fresh revenue and profitability.

Punjabi has more than 16 years’ experience in corporate finance. He most recently served as vice president at Ather Energy and prior to that, with Avail Finance as chief financial officer. His past professional tenure also includes KPMG and Flipkart.

"I am delighted to be an integral part of Wow Skin Science. The brand’s success story that we see today is the perfect strategic combination of market know-how, consumer behaviour analysis, and the brand fitment," Punjabi said.

Wow Skin Science co-founder Manish Chowdhary said, “I am pleased to welcome Karan Punjabi to the Wow family. Given his vast experience and his expertise of so many years, Karan will be an asset to our company.”