MUMBAI: Filmfare, the most credible name in the Indian entertainment industry is back with the 3rd edition of the prestigious Filmfare Short Film Awards 2019. The platform is inviting entries till 31st January. It is providing an opportunity to independent short-film makers and students from the short-film domain to showcase their body of work and, stand a chance to take home the coveted Black Lady. Following the resounding success of its previous editions and an increase in the number of entries with each passing year, the awards like its predecessors, will honour the creative excellence in the short-film category. The winner will be felicitated at the iconic Filmfare Awards 2019.
Speaking about the digital property, Mr. Deepak Lamba, CEO, Worldwide Media said, “Worldwide Media’s digital-first strategy has been driven at the back of digital IPs that are reaching out to millions and providing effective brand visibility in a cluttered digital media landscape. The short film award is an extension of Filmfare’s coveted awards property in the digital realm with an aim to encourage the aspiring short-film makers and reach out to an extended TG. The property has been growing in stature since its inception with the previous edition generating 121Mn impressions, a reach of 82Mn and, 28Mn video views. It has now become an effective and meaningful platform, one that adds value to its consumers as well as the brand image.”
Speaking about the 3rd edition, Mr. Jitesh Pillaai, Editor, Filmfare said, “Filmfare’s legacy and the iconic Black Lady has been a clear distinction for the credible work showcased by the artists in the Indian film industry. Having launched the Filmfare short film awards three years ago, and extending the coveted tile to talented short-film makers have been a journey in itself. The huge number of entries and millions of views pouring in each year on the films posted on Filmfare’s digital assets for voting lends the property its desired objective of being the foremost consumer led digital awards.”
Text Box: Entries to the 3rd Filmfare Short Film Awards 2019 are accepted online on https://www.filmfare.com/awards/short-films-2019/entry for films that are not more than 12 months old and 20 mins long. Participants thereafter are required to submit a signed entry form with the DVD or pen drive containing the short film along with the cheque amounting to the entry fee until 31st January. The short films of all Indian languages with English subtitles are accepted.Since its inception, the Filmfare Short Film Awards has served as a platform for aspiring film-makers of Indian origin to showcase their prowess by submitting entries under five categories namely, Best Film – fiction, Best Film – non- fiction or documentary, Best Actor - Male, Best Actor - Female and People’s Choice Award. The entries will be adjudged by an esteemed panel of jury comprising Karan Johar, Kabir Khan, and Vidya Balan who will be joined by renowned film director Ravi Udayawar, actress Urmila Matondkar, producer Nikhil Advani and screenwriter Niranjan Iyengar this year. The short-films genre over the years, has gained prominence amongst the digital audience due to the massive boom in the amount of content that is consumed on various digital mediums. The idea of narrating a story effectively in a span of 20 minutes has resonated well with the movie enthusiasts. It is this calibre among the film-makers that will be accounted for, recognised and rewarded, by the esteemed panel of jury.
From the entries received, five winners will be shortlisted based on user voting starting February 2019 among which the jury will select one short film as the ‘People’s Choice Award Winner 2019’. The winner across each category will be felicitated at the Filmfare Awards 2019.
