MAM

Worldline India launched “India Digital Payments Report Q1 2019”

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/21/worldline.jpg?itok=fJdoCcJ9

“January was the month with the highest number of transactions in Q1 2019. January 23 ranked as the day with the highest number of transactions but this should come as no surprise given the commencement of the Republic Day sale offers. The days with second and third highest number of transactions were January 12 and January 13 which were Lohri and Makar Sankrati respectively. The trend of highest number of transactions recorded during festivals continued like previous year.”

 

Festival

Volume Growth

Value Growth

Top Merchant Categories

Pongal

29%

55%

Value growth of 40-50% in cinema, household appliances, petrol stations, vehicle rentals.

Republic Day

37%

29%

Value growth of 65-80% in restaurants, hotels, salon and beauty services, pubs, specialty retail.

Valentine’s Day

25%

35%

Value growth of 35-40% in restaurants, specialty retail, jewellery, beauty spas, gifts.

Holi

53%

79%

Value growth of 120-150% in restaurants, salon and beauty services, household appliances, apparel retail.

 

The merchant categories with the highest volume and value of transactions in Q1 2019 were Grocery, Restaurants, Petrol Stations, Apparel Stores and Speciality Retail which accounted for about 65% volume of transactions and about 40% value of transactions. The categories remained the same for both credit and debit card transactions.

 

The states and cities with the highest number of transactions are:

Top 10 states in transactions

Top 10 cities in transactions

Maharashtra

Bangalore

Karnataka

Mumbai

Tamil Nadu

Chennai

Delhi

Pune

Andhra Pradesh

Hyderabad

Gujarat

Delhi

Uttar Pradesh

Kolkata

Kerala

New Delhi

West Bengal

Gurgaon

Haryana

Coimbatore

Key Highlights:

· The number of point of sale (POS) terminals increased to 3.72 million in March 2019, an increase of 18.6%, from 3.14 million in March 2018

· The total volume of UPI transactions in Q1 2019 was 2.1 billion, a 328% increase from Q1 of the previous year. In terms of value, UPI clocked INR 3.5 trillion, up 495% from Q1 of the previous year.”

· There are about 925 million debit cards and about 47 million credit cards in circulation. Between March 2018 and March 2019, India added about ten million credit cards and 64 million debit cards. It is worth noting the number of debit cards started falling after hitting a high of 998 million in October, likely due to the mass closure of accounts with zero balances.

· The Reserve Bank of India has permitted 46 entities to launch their Prepaid Payment Instruments (PPI) for consumers and according to their latest data,“the number of transactions done on mobile wallets in Q1 2019 was 1.12 billion, an increase of 24.42% over Q1 of previous year while the value of transactions in Q1 2019 was INR 461 billion, an increase of 28.77% over Q1 of the previous year.”

· Currently NETC processes 0.8 million transactions daily across 496 national and state toll plazas, and accounts for 25% value of the total toll collected. The electronic toll transactions are expected to increase to about 50% on national highways before the end of the year.”

Deepak Chandnani, Managing Director, Worldline South Asia & Middle East expressed, “We are successfully moving towards an exciting and fast changing payment space that makes the digital payments experience ubiquitous, secure and frictionless for consumers and merchants despite the fact that cash is still king. The Reserve Bank of India in its latest vision document noted the decline in paper-based clearing instruments and observed a significant growth in acceptance infrastructure facilitating digital payments during 2015-2018. In the years to come, we are confident that India will witness over a 50 percent rise in mobile-based payment transactions as projected in the document”.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/zee.jpg?itok=L046A_t4
'Shaadi Mein Zaroor Aana' As ZEE Biskope invites viewers for 'Lagan Utsav'

When it comes to occasions that bring the entire family together, few match up to the grandeur and togetherness of Indian weddings. Over the years, this grand event has been a part of countless Bhojpuri films and has brought families regaling in the festivities of life’s most important relationship...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Ogilvy.jpg?itok=fIVExEDv
Fevicol sends the people of India a message for Unlock1

As the lockdown eases gradually, Fevicol sends out a message of awareness to the people of India.  This message from Fevicol petitions people to be even more particular than before about wearing a mask and maintaining the social distance of 2 meters. 

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Sajid_Dadarkar-Ashwini_Vyas.jpg?itok=Fh6X5dus
IdeateLabs promotes Porus Jose as CCO

MUMBAI: IdeateLabs has recently appointed two senior creative directors to their team – Sajid Dadarkar and Ashwini Vyas. Among their various other responsibilities, the duo will be instrumental in charting a creative strategic roadmap for the agency and transforming the communication approach for...

MAM Media and Advertising AD Agencies
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/Vikas%20Sharma.jpg?itok=qwMVNwWc
Magazines and in-app communication to promote Marriott's welcome-back discounts

NEW DELHI: The Covid2019 pandemic has led to many businesses within the country shut their shops completely, including the $22billion hotel industry. For the past two months, with stringent travel restrictions in place, the industry faced clumps of losses. However, as the lockdown starts easing,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/oppo.jpg?itok=BUTCOlrx
OPPO inspires people to push their limits with Finder Campaign

MUMBAI:  OPPO has partnered with English actor Eddie Redmayne, rock climber Alex Honnold and technology reviewer Marques Brownlee to inspire people to continue pushing their boundaries and strive for better. Conveying the spirit to explore more possibilities, OPPO’s latest Finder Campaign salutes...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/adidas.jpg?itok=szmf_lEQ
MANUSHI CHHILLAR JOINS TEAM ADIDAS TO EMPOWER MORE WOMEN TO FOCUS ON HOLISTIC FITNESS

Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/olgate.jpg?itok=RwG6yDVM
Colgate launches “Dentists for me” - A Free Online Dentist Consultation

Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate DentistsforMe.in - the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/vikram.jpg?itok=AldUdgW7
Vikram Singh Gulia joins Amalgamated Plantations as MD and CEO

MUMBAI: Amalgamated Plantations Private Ltd (APPL), one of the leading Tea selling companies in Eastern India, welcomed Vikram Singh Gulia as MD and CEO to the board of its company.  With more than 33 years of experience in the Indian tea industry, Gulia has served for 32 years at Camellia Plc, UK-...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/wardd.jpg?itok=Y_Vc2zSl
PepsiCo appoints Wern-Yuen Tan as APAC CEO

MUMBAI: PepsiCo has appointed Wern-Yuen Tan as the CEO for the APAC region, it shared in a press statement. Tan will begin his new role on 15 June 2020 and will be based in Singapore. He will report directly to PepsiCo CEO Ramon Laguarta. He will be replacing Ram Krishnan who will now transition...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required