MAM

World’s first social media loyalty platform ‘Brandie’ comes to India

It rewards the users for the content they create on social media for brands

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/11/brandie.jpg?itok=qKn2iPby

MUMBAI: After a successful run in the US and homeland Sweden, Brandie, world’s first crowd marketing platform, has entered India in partnership with 11 carefully selected innovative Indian brands. Brandie is built on the principle that consumers already endorse their favourite brands on social media and the brands can now reward them to encourage and build a network of brand loyalists on the way.

Playing on the concept of word-of-mouth marketing, the founders of Brandie have developed a disruptive model where consumers promote the brand they love on social media by posting pictures and earn rewards for it.

Brandie co-founder Pranav Kosuri said, “We believe that brand loyalty can only be achieved by empowering the consumers and engaging with them on a direct level. Our platform allows brands to directly incentivise and engage with their audience in a way which is meaningful. This sets us apart from discount platforms and other influencer marketing players.”

He further added, “India is an exciting market for us. The consumer behaviour here is very different from that of US and Sweden, our other markets. The one-month beta test gave us a lot of insights which we included into the platform before the official launch.”

Brandie has been launched with 11 carefully selected Indian brands after a month’s Beta testing, including The Bowl Company, Godrej Nature’s Basket, Raw Pressery, Anand Ahuja’s Bhaane, Pipa Bella, Le15 Patisserie by Pooja Dhingra, Olive Bar and Kitchen, Yerha, FancyPants, and Bengaluru FC.

During the one-month beta test, a closed community of four thousand users posted 15000 photos and generated 3.9 million impressions and 400,000 likes which resulted in more than 6000 rewards being claimed. The testing demonstrated an instant increase in revenue by 30 per cent and a reduced marketing spend of about 40 per cent by the brands.

The app is available on iOS and Android. Users either need to be invited to the platform by the brands or they can choose the brand they like and request to join their reward programme. The platform is channel agnostic and allows users to post on all popular social media channels such as Twitter, Instagram, Facebook, Pinterest, WhatsApp, Tumblr etc. Brandie’s photo recognition tool makes sure that the content posted by users is related to the brand, basis which users are rewarded points which enable them to get non-cash meaningful rewards from the brands like VIP access to matches by Bengaluru FC, limited edition jewellery from Pipa Bella, exclusive invites to future events by Bhaane and more. In the next six months, Brandie plans to onboard 10 more brands on the platform.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/fuller.jpg?itok=8e1Rczx_
Fullerton India launches a Pan India integrated campaign ~ Rishta Sammaan Ka ~ Redefining relationships and fulfilling dreams

MUMBAI: Fullerton India, one of the leading NBFCs with a pan India presence, today unveiled its customer centric campaign, which reflects its brand promise – Rishta Sammaan Ka. The comprehensive and emotional campaign is based on real life experiences of its customers.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/pantalooms.jpg?itok=b5HsNxHS
Pantaloon launches ‘Doston Wali Diwali’ campaign

MUMBAI: Pantaloons, India's fast fashion brand from Aditya Birla Fashion and Retail Ltd, gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’. This thematic campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/sameer.jpg?itok=xenJ5kM3
Zivame Partners with Stratbeans to Upskill Employees with an Advanced LMS

MUMBAI: Zivame, India's leading online lingerie retailer has selected Stratbeans, to digitally train its employees. As a leading LMS provider, Stratbeans will empower the former’s employees through advanced digital learning and performance support solutions to enhance their performance and hence,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/arun_0.jpg?itok=0i3a9ECg
Buzzone Influencer Marketing expands india leadership team with appointment of Arun Upadhyay as national sales head

MUMBAI: BuzzOne Influencer Marketing, a leading influencer marketing agency announced the expansion of its India Leadership team with the appointment of Arun Upadhyay as National Sales Head of the firm.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/dentsu.jpg?itok=3SZ44rSr
BIG FM, Dentsu Webchutney’s ‘BIG Mahalaya’ Campaign gets Social Media talking this Durga Puja

MUMBAI: For 87 years, Bengalis all over India have been tuning into Mahisasur Mardini - a radio program in the voice of the legend, Birendra Krishna Bhadra. And with this, for 87 years, Bengalis have been waking up to Birendra Krishna Bhadra’s Mahalaya – a chant that summons the beginning of Durga...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/wpp.jpg?itok=sOt8q1c-
WPP to host India’s first edition of ‘WPP Commerce’ in Mumbai on October 16, 2019

MUMBAI: WPP will host its first-ever WPP Commerce event in India. Held at the Four Seasons Mumbai, the half-day event will feature open dialogue with global and local experts, along with workshops on ecommerce essentials and thought leadership.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/vu.jpg?itok=QOXYOmsI
Vu Televisions emerge as market leaders in large size and 4K category in India

MUMBAI: California-Indian Luxury TV player, Vu Televisions beats Sony, in the 4K television category. The brand has emerged as a market leader with its 4K range of smart TVs reporting sales of over 1,50,000 sets in the second half of 2019. With the increasing demand for smart televisions in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/diamond.jpg?itok=lUYFV2FZ
3rd Bharat Diamond week all set for flying start

MUMBAI: The third edition of Bharat Diamond Week (BDW) saw a flying start with an august inauguration at Bharat Diamond Bourse (BDB), in the august presence of Mr. Evgeny Agureev (Deputy CEO, Alrosa), Mr. Nanhai Yan (Vice President, Shanghai Diamond Exchange), Mr. Ashok Gajera (MD, Laxmi Diamond),...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/15/snapdeal.jpg?itok=xdoiLUcV
Snapdeal’s Brand Registry helps sellers protect their registered brands

MUMBAI: Snapdeal, India’s largest value-focused online marketplace, is scaling up its brand registry program, which helps protect sellers having their own registered brands from brand infringements on its marketplace. Snapdeal has more than 500,000 registered sellers, who together have more than...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories