Mumbai: Homegrown platform-first martech startup Wondrlab has appointed Siddhyesh Narkar as chief technology officer and Shama Sayed as head of sales. By strengthening its technology and sales teams, the company is aiming for aggressive growth and to bolster its core business in the martech space. 

Both Narkar and Sayed will be based in Mumbai and will report to Wondrlab co-founder and managing partner Vandana Verma. “We are heading towards extraordinary growth and expansion for the martech platforms by building a world-class technology and sales team. Both Narkar and Sayed are a perfect fit as their vision integrates seamlessly with our objectives,” Verma said. 

Narkar has over 15 years of diverse experience in the technology industry. Before joining Wondrlab, he was CTO at Digitas and SapientRazorfish. At Wondrlab, he will oversee technology development across all products and platforms. "Wondrlab’s vision is to disrupt the way brands perceive communication. This role enables me to reimagine & build world-class technology innovations around the ever-changing technology landscape,” said Narkar.

Sayed will lead business and partnerships with a core focus on disrupting the digital space. With over two decades of experience in broadcast and digital, she has worked with stellar brands such as Star, Sony, Investing.com. “I don't think this opportunity could have come at a better time for me as martech becomes even more dynamic than ever. We plan to employ technological innovations that will help scale-up and expand so that we can reach our goals and continue to offer unique solutions to brands,” stated Sayed.