MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

This partnership is in line with both Httpool and WittyFeed’s vision of providing clutter-breaking experience for users and offering innovative ad formats for digital marketing campaigns. Httpool will not only help WittyFeed monetise the existing website traffic, but also bring on board creative-rich media formats which will drive more engagements from users.

Httpool, an international media-tech company, employs the most advanced proprietary and licensed technologies to offer the broadest range of ad network products and ad tech solutions across display, video, engagement, social and performance channels, on all devices.

Httpool exclusively represents Twitter in India and 22 markets across Europe and Asia. It represents LinkedIn, BBC, AOL, Spotify and other select global and local publishers across 30+ central and eastern European and Asian markets. Httpool was recently acquired by Sony via IMS – Latin America, giving it market reach and access to 50+ markets.

Founded in 2014, WittyFeed started its journey with a hundred thousand users and now has a strong user base of a billion and garners close to 100+ million unique users every month. With over 50+ million site visits month on month, WittyFeed has set a new benchmark in March 2017 with 420+ million page views and 2.5 billion ad impressions.

WIttyFeed co-founder and CEO Vinay Singhal said, “We are glad that Httpool’s acumen in the Indian digital industry and the network would help us get better advertisement formats and fill-rate. We are quite excited with this association and look forward to it.”

Httpool India managing partner Amit Gupta added, “WittyFeed, being one of the largest content marketing platforms, experiences a lot of traction from varied target groups belonging to diverse fields, making it an ultimate destination for advertisers. We are delighted to partner with WittyFeed and look forward to taking this association to newer horizons.”