Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner

Hygienically Sanitize your clothes

Wipro Consumer Care and Lighting today launched the Wipro Softouch Anti Germ Fabric Conditioner with 99% anti germ formula. A first-of-its-kind in the fabric conditioner category, Wipro Softouch Anti Germ Fabric conditioner is packed with a unique formulation that helps in removing germs, hygienically sanitizing the clothes, ensuring they are 99% germ free, while leaving a fresh, long lasting fragrance on clothes.

Mr. S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting while talking about the product said, “Awareness about washing hands is all around us, however it is critical for consumers to be aware about complete disinfection of clothes too. With the ever-evolving global pandemic, hygiene becomes paramount. Being nimble to the demand, Wipro Consumer Care and Lighting launched Softouch Anti Germ Fabric Conditioner as a disruptive solution to address the need for providing 99% germ protection. With a shift towards hygiene in every aspect of life, Softouch Anti Germ Fabric Conditioner offers a unique proposition of keeping your clothes clean, sanitized and smelling fragrant all day long.”

As was with the other products in the Wipro Softouch range, using the fabric conditioner requires 3 simple steps – Pour ½ cap of Wipro Softouch Anti Germ Fabric Conditioner in a bucket of water and stir gently, soak the washed clothes for 5 to 10 mins and squeeze gently, put the clothes out to dry. Wipro Softouch is suitable for both bucket wash as well as machine washed clothes and can be used for both front load and top load washing machines.

The product is available in 200ml and 400ml SKU priced at INR 56 and 120 respectively. Wipro Softouch Anti Germ Fabric Conditioner is available across outlets in Wipro’s core markets of Andhra Pradesh, Telangana, Karnataka, Tamil Nadu and can also be found in key e-commerce websites.

Latest Reads
OPPO inspires people to push their limits with Finder Campaign

MUMBAI:  OPPO has partnered with English actor Eddie Redmayne, rock climber Alex Honnold and technology reviewer Marques Brownlee to inspire people to continue pushing their boundaries and strive for better. Conveying the spirit to explore more possibilities, OPPO’s latest Finder Campaign salutes...

MAM Marketing MAM

Amidst COVID-19 lockdown, when thousands are looking for inspiration, adidas has been leading the charge with #HOMETEAMHERO Challenge -- inspiring more people every single day to stay physically and mentally fit. Joining adidas in this endeavor is fitness enthusiast and former Miss World 2017...

MAM Marketing MAM
Colgate launches “Dentists for me” - A Free Online Dentist Consultation

Colgate-Palmolive (India) Limited, the market leader in Oral Care has launched Colgate - the first of its kind Teledentistry platform that brings you free access to Dentists from the comfort of your home.

MAM Marketing MAM
Vikram Singh Gulia joins Amalgamated Plantations as MD and CEO

MUMBAI: Amalgamated Plantations Private Ltd (APPL), one of the leading Tea selling companies in Eastern India, welcomed Vikram Singh Gulia as MD and CEO to the board of its company.  With more than 33 years of experience in the Indian tea industry, Gulia has served for 32 years at Camellia Plc, UK-...

MAM Media and Advertising People
PepsiCo appoints Wern-Yuen Tan as APAC CEO

MUMBAI: PepsiCo has appointed Wern-Yuen Tan as the CEO for the APAC region, it shared in a press statement. Tan will begin his new role on 15 June 2020 and will be based in Singapore. He will report directly to PepsiCo CEO Ramon Laguarta. He will be replacing Ram Krishnan who will now transition...

MAM Media and Advertising People
Online education, video streaming platforms dominate YouTube ads during lockdown

DELHI: Brands that have their whole service-chain online were the most proactive while advertising on YouTube during the Covid2019 lockdown, a recent study by Germin8, a social media intelligence company, revealed in its "The Surge of YouTube Ads amidst COVID-19" report.

MAM Marketing MAM
Green Trends Salons expecting 60% footfall in first-month of reopening

NEW DELHI: As the country slowly starts taking positive steps towards lifting the Covid2019 lockdown, several states have allowed salon services to resume after two months of stalled operations. However, for an industry that definitely requires human contact to function, there are huge logistical...

MAM Marketing MAM
Forevermark Diamonds Stands by Its Commitment to Protect The Environment And Wildlife This Environment Day

Forevermark, the diamond brand from the De Beers Group believes what they do every day builds a lifetime of moments that will build your Forever. On International Environment Day, Forevermark reiterates their commitment to protect wildlife and keeping responsible sourcing at the very centre of...

MAM Marketing MAM
Dangal launches digital campaign to increase awareness on mental health

Keeping in mind the current situation and to help people cope with issues that are a result of mental health, Dangal, India’s most watched Hindi general entertainment channel launches an integrated digital campaign to create awareness on mental health as a subject as well as to promote positive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required