Wipro Consumer Care and Lighting today announced the launch of Wipro Safewash Anti-Germ Liquid Detergent with 99% germ protection formula. Safewash Anti-Germ is a pioneering solution for germ protection for fabrics, ensuring that clothes are not only fresh and clean but also germ-free.

True fabric care means clean + safe. This is being showcased beautifully in their TVC. The TVC will display our daily exposure to invisible germs that settle on the clothes. Simple actions like catching a sudden sneeze in your elbow or hugging your child during a busy day can create touchpoints for transmitting infections through the ic. Safewash Anti-Germ liquid detergent formulated with unique germ protection proposition assures 99% safety from germs for your clothes.

Talking about the new launch, Wipro Consumer Care and Lighting VP marketing S Prasanna Rai said, “Consumers are using masks, gloves, carrying sanitisers when they are on-the-go and using surface disinfectants to protect themselves. However, besides these precautions, it is important to keep one’s clothes germ-free as fabric can be germ carrier. Acknowledging the increasing need for germ-free protection, Wipro Safewash launched the Anti-Germ Liquid Detergent. It is formulated with a unique proposition of 99% germ protection, ensuring your clothes are truly clean, germ-free and look as good as new for 75+washes.”

Wipro Safewash Anti-Germ Liquid Detergent offers colour protection and a gentle acid-free formulation along with stain removal capacity thus keeping clothes looking as good as new for 75+ washes. The product is a multipurpose liquid detergent available in a 1Litre SKU priced at INR 235 and can be used across all washing machines – top load, front load, semi-automatic – and can also be used for bucket wash.

Wipro Safewash Anti-Germ Liquid Detergent is soon to be launched across all modern and general trade outlets across.