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WinZO onboards as sponsor for India-Australia series on SonyLiv

WinZO will be sponsoring a major sports event on a digital platform for the first time.

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MUMBAI: Homegrown e-sports platform WinZO has come onboard as the official co-powered sponsor of the India tour of Australia on SonyLIV. This is the first time WinZO will be sponsoring a major sports event on a digital platform.

India’s tour of Australia, starting on 27 November 2020, is the Men in Blue’s first international tour after nine months post the global Covid2019 pandemic lockdown; Team India last played New Zealand in February 2020. The tour is two months long, comprising a three-match ODI series, followed by a three-match T20 series, and a four-match Test series. 

WinZo Games co-founder Saumya Singh Rathore said, “India is a market with over a billion cricket fans who have been hungry for cricketing action for the last nine months. Post IPL, it is great to see the resuming of international tournaments as well and it’s a proud moment for us to associate with the first India-Australia international series of the year. WinZO is always committed to bringing the best entertainment to Bharat.”

SonyLIV head ad sales revenue – digital business Ranjana Mangla said, “We are really delighted to have WinZO as a co-powered sponsor for the India tour of Australia on SonyLIV. This is a big overseas tournament that’s sure to drive viewership on the platform and be of value to both brands.”

WinZO was recently in the news for its $18 million series B funding led by global interactive entertainment fund, Makers Fund, New York-based Courtside Venture, and Steve Pagliuca, the co-chairman of Bain Capital and investor in Epic Games – developers of the massively popular Fortnite. All these players have made their maiden investments in the Indian market through WinZO.  

WinZO aims to create a highly personalised and localised social gaming platform powered by micro transactions, where users can enjoy multiple engaging gaming formats and fantasy sports in 10+ regional languages with their friends or strangers online.

Founded by Paavan Nanda and Rathore, WinZO has been successful in delivering strong positive unit economics in the Indian gaming ecosystem and has continued to support the gaming ecosystem by setting-up a game developers fund 2.0 of a $5 million corpus to fund projects in interactive entertainment space built by game developers.

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