MAM

Whirlpool consolidates its creative duties with DraftFCB Ulka

MUMBAI: Whirlpool has consolidated the creative duties of its microwave, hobs and hoods business with DraftFCB Ulka. The company awarded the mandate without calling for a pitch. 
 
Contract was the incumbent agency, which had won the business from DraftFCB Ulka four years ago.


Confirming the development to Indiantelevsion.com, DraftFCB Ulka COO Sanjeev Bhargava said, "The category is not so big and Whirlpool intends to make it stronger. The account size will evolve as we go along. "
 
"The work will be starting very soon with both above and below the line ensuing in the coming months," he added.

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