MAM

What is fun for your child, can also be good for your child, says the Voot Kids launch campaign – #MastiMeinAchhai

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/02/VOOT_Kids.jpg?itok=DHRMfw-h

MUMBAI: VOOT Kids, India’s first and only multi-format app for kids, accredicted by the Early Childhood Association, unveiledits launch brand campaign, #MastiMeinAchhai. The film that is all about highlighting how Voot Kids is making screen time meaningful like never before, shows a mother’s happystance at the offering that is Voot Kids – lots of fun, with the goodness of learning - such that she herself introduces her son to the Voot Kids world. The film created and directed by McCannWorldgroupIndia for VOOT Kids is a charming reminder that in today’s digital age, rather than keeping the kids away from screens, it ismore important to make that screen time matter and provide access to an app that nurtures early learning by blending fun andlearning together.

According to a Kantar research undertaken for Viacom18, 87% of Indian Parents agree that mobile helps immensely with their kid’s learning, with as much as 84% believing that mobile in fact helps them learn faster than a book. Keeping that as the focus, the film sheds light on the significance of letting kids explore the choicest of content in versatile and interactive formats across Watch, Read, Listen and Learn that genuinely define ‘edutainment’. It also emphasizes that kids’ digital journey can become more engaging with parents co-viewing, monitoring andmoderating content kids are consuming. The TVC showcases a young kid’s multiple unsuccessful attempts in accessing his parent’s phone to finally being surprised by his mother who introduces him tothe world of VOOT Kids–which has one of the largest and most extensive content library with over 20,000 + content pieces across  e-books, audio stories, fun learn quizzes, nursery rhymes, videos and more.

Commenting on the campaign, Saugato Bhowmik, Business Head, VOOT Kids, said, “Digital literacy is important, and we strongly believe parents play a pivotal role in making the digital journey of their kids more profound by exposing them to appropriate and entertaining content. VOOT Kids is the only app to offer Watch, Read, Listen & Learn all in one platform and our brand campaign #MastiMeinAchhaidecodes this proposition and bridges the gap for parents and kids to explore Edutainment in its truest form.”

Speaking on the key insight that lead to the campaign ideas Abhinav Tripathi, Executive Creative Director, McCann Worldgroup India from McCann Worldgroup said “The story in the film revolving around the constant tussle between parent and child over mobile screen time is a highly relatable one and will find resonance in every household with kids in India, we feel. What is fun to watch in the film, is the story told both from the perspective of the kid and the parent. The little boy -a bonafide James Bond scheming and plotting for his parents’ mobile phone and the parent who is in-the-know all along. The nostalgic track Akkad Bakkad takes us down memory lane, captures the mood and sentiment of the ‘cat and mouse’ situations and complements the film perfectly!”.

Kids of today are digital natives, and VOOT Kids with its largest repository of content experiences offers a safe digital playground for them to grow up in. With great parental features that equip parents with tools to evaluate progress, limit screen time and track content, it is a step towards solving parents’ concerns around enriching their kid’s screen time.

VOOT Kids will bring alive the ‘Masti Main Acchai’ brand idea through a high decibel integrated marketing plan that will reach over 50Mn Households driven by a mix of television, print, on-air, on-ground activations and digital outreach.  Priced at INR 799 for a year with a 30day free trial  and 99 per month with a 7 day free trial, the VOOT Kids app is available to download on iOs and Android.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/cnbc_0.jpg?itok=GUvz8O6l
CNBC-TV18's #CNBCTV18Tweetathon trends among 10 top twitter campaign

MUMBAI: Celebrating a milestone, CNBC-TV18, India’s leading English business news platform hosted nation’s biggest business unconference- CNBC-TV18 Tweetathon. The digital campaign witnessed industry veterans from a wide-range of sectors. To add more meaning to their anniversary they created &...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/Godrej_Interio.jpg?itok=iv-EFBQ6
Times OOH helps Godrej Interio set up Experience Zone at Mumbai Airport

India’s largest outdoor Advertising agency, Times OOH has helped Godrej Interio in setting up a first-of-its-kind experience centre in the garb of a retail space, at Terminal 2 of the Chhatrapati Shivaji Maharaj International Airport in Mumbai.

MAM Media and Advertising Out Of Home
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/rahul.jpg?itok=MKHdBQVU
Rahul Mehta joins Kaizzen as Chief Operating Officer

Kaizzen, a leading Public Relations and Digital Media Agency, has strengthened its senior leadership team, with the appointment of Rahul Mehta as COO its India operations.  Mehta will focus on driving business growth across practice areas, providing strategic senior counsel, consolidating existing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/Detel.jpg?itok=kVcshzr2
Detel becomes official gifting partner for 'MTV Beats Turns 3 Contest'

MUMBAI:  Detel, the world's most economical feature phone, TV and accessories brand is the official gifting Partner for the MTV Beats Turns 3 Contest. Celebrating its 3rd birthday with #TeenGunaFun, India’s 24*7 Hindi music channel, MTV Beats promises to bring an exciting line-up for December. The...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/mala.jpg?itok=SJQoCbKx
Malabar Gold & Social Beat leverage Thumbstopper Videos to promote #MenInPlatinum collection

On the occasion of International Men’s Day, Malabar Gold & Diamonds has collaborated with Social Beat, a leading digital marketing solutions company, to roll out a brand campaign to promote its ‘Men in Platinum’ collection. The campaign highlights the dismantling of gender roles and brings...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/boat.jpg?itok=5clP5Epz
Voice control your world with the all new Alexa built-in boAt Stone 200A speaker

boAt lifestyle, a brand recognized for its Audio electronic products across the world has now expanded its product portfolio by launching its new Alexa built-in smart speaker boAt Stone 200A. The Speaker is not only portable and powerful but smarter now.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/12/PhonePe.jpg?itok=qG1Wej1H
PhonePe recognized among India’s best workplaces by the Great Place to Work Institute

PhonePe, India’s leading digital payments platform today announced that it has been recognized among the country’s top workplaces in the Technology sector by the Great Place to Work Institute. The survey is India’s largest annual study of workplace excellence based on employee feedback and also...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/Vicky_Kaushal.jpg?itok=BaCBcbuH
ADK Fortune launches 'Khel Gaye Chief' for Red Chief

Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth of the country, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt Ltd,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/gny_labs.jpg?itok=ysRXjekV
GenY Labs Closes Seed Round Funding

Mumbai: GenY Labs has announced today that it has raised seed round funding totaling approximately $700k. The round was led by Mr.  BVR Mohan Reddy, Executive Chairman of Cyient and other Indian and Canadian investors. This funding will be used for further development of their unique IP and...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories