Welspun’s initiative ‘Welspun Quik Dry Movement’ takes the plunge to help Mumbaikars during rains


MUMBAI: Welspun India Limited’s leading domestic brand, Welspun, launches a unique campaign – Welspun Quik Dry Movement – to help Mumbaikars during this erratic monsoon season. In line with the Welspun Quik Dry Towel’s proposition of ‘Jaldi Sookhe, Jaldi Sukhaye’, the brand aims to provide relief to the citizens by helping them stay dry and safe during the monsoons.

Every year during monsoons, several parts of the city are waterlogged, leaving people stranded in the rains. During the monsoons, there is an also an increase in the cases of viral flu and water-borne diseases. According to a recent report in a leading newspaper, there has been a 40% rise in the number of patients suffering from cold, cough and fever since the onset of monsoon. These cases could have been averted by drying off immediately after being drenched in the rain. Taking cognizance of this, Welspun, a brand that talks about being dry with its newly launched Quik Dry Towels, aims to extend aid to these citizens in need with its Welspun Quik Dry Movement campaign.

As a part of this initiative, Welspun will begin the activation from 5th August for a period of 15 days, covering key locations in the city to help stranded citizens by handing out Welspun Quik Dry Towels.  The campaign will be providing aid to the people present in Andheri, Malad, Bandra, Juhu, Lower Parel, Dadar, Ghatkopar, Vikhroli, Thane, Sion, Kurla, and Chembur. The brand aims to help 600 people daily and, therefore, estimates reaching out to 9000 people through the campaign.

Furthermore, recognising the challenges faced while commuting in auto-rickshaws during monsoons, the brand is providing water-resistant curtains to them thereby ensuring the water does not enter the vehicle and drench the passengers.

Speaking on the campaign, Ms. Manjari Upadhye, CEO, Domestic Business, Welspun India said, “Welspun Quik Dry Towels’ brand proposition - Jaldi Sookhe, Jaldi Sukhaye – truly reflects the attributes of the product. Through the Welspun Quik Dry Movement, we aim to extend this promise by providing support to the citizens that find themselves stranded during the incessant Mumbai rains. We understand the adversities that people face during monsoons and therefore through this multi-fold campaign we intend to provide immediate relief.”

Through their social media platforms, Welspun will continue raising awareness and sharing helpful tips about staying safe and healthy during the monsoons.

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