Weekend Unwind with: Thought Blurb Communications managing director & chief creative officer Vinod Kunj

The latest in the series of informal Q&As with industry execs in our weekend-special.

Mumbai : With yet another weekend upon us, it's once again time to unwind with our special series ‘Weekend Unwind’. Where we take a peek into the mind of a corporate head through a fun lens in an attempt to get to know the person behind the title a little better.

In this week’s edition, we have Thought Blurb Communications managing director & chief creative officer Vinod Kunj sharing with us his musings on the daily rigmarole that life and work has to offer. Having worked with a clutch of big names in adland like Saatchi & Saatchi, Enterprise Nexus (now Bates), FCB Ulka, Lowe Lintas and Rediffusion DY&R in a span of thirteen years, Kunj was ready to take the entrepreneurial plunge. His last stint as an employee was in the Mumbai office of Capital Advertising, a Delhi-based ad firm, heading its creative department.

Kunj then teamed up with his life partner, Razia, even as the couple leveraged their individual strengths- his in advertising, and hers in design- to launch their own advertising agency, Thought Blurb Communications - “a one-stop shop for advertising, designing, strategy planning and activation services” in the year 2007.

So without further ado here goes...

Your mantra for life

‘You are what your deep driving desire is.’ From the Upanishads.

A book you are currently reading / plan to read

‘Daily Rituals’ by Mason Currey on the routine that more than 160 creative people followed throughout their lives.

Your fitness mantra, especially during the pandemic

Yoga for 30 minutes every day.

Your comfort food

Fish curry and rice. (like more than 30 million Malayalee brethren)

When the chips are down a quote/ philosophy that keeps you going

‘This too shall pass.’

Your guilty pleasure

A Single Malt with a dash of Perrier and a cube of ice.

When was the last time you tried something new?

I am in advertising, if I do not try something new everyday, I would be extinct!

A life lesson you learnt the hard way

That you lose a battle at the precise point you stopped trying.

What gets you excited about life?

People! Every single person I meet. Each one is such a mystery and it’s so much fun trying to figure them out knowing fully well that I won’t.

What’s on top of your bucket list?

Launch an app. I have been planning to for a long time now!

One thing you would most like to change about the world

Do we still need organised religion to bring us closer to God!

An activity that keeps you motivated/ charged during tough times

A nice long drive into the countryside, preferably the hills.

What lifts your spirits when life gets you down?

A good piece of creativity by one of my colleagues or a peer. A nature trail also has the same effect on me.

Your go-to stress buster

Classical Indian music or a Kishore Kumar song.

If you could give one piece of advice to your younger self, what would it be?

Leap before you look!

Latest Reads
Wing Communications to handle Advait Infratech’s PR mandate

Wing Communications has won the communications mandate for Advait Infratech—a Gujrat-based Infratech on Wednesday.

MAM PR & Communication
Yardley London launches new campaign #Naturalfloralspa

On Wednesday, Yardley announced the launch of a new commercial for its all-new range of floral essence shower gels.

MAM Media and Advertising Ad Campaigns
upGrad onboards Myleeta AgaWilliams as CEO – International

EdTech company, upGrad has announced the appointment of Myleeta AgaWilliams as CEO-International to spearhead growth across the APAC, EMEA and US regions. She assumed office in August this year.

MAM Marketing Brands
Dentsu Creative India names Sumeer Mathur as chief strategy officer

Dentsu Creative India has bolstered the strength of its strategy team with the appointment of Sumeer Mathur as chief strategy officer. Mathur will report to Dentsu Creative India chief executive officer Amit Wadhwa.

MAM Media and Advertising People
GroupM APAC senior leadership rejig: Arshan Saha named Nexus APAC CEO

Mumbai: GroupM, WPP’s media investment group, has unveiled a roster of C-suite appointments in Asia Pacific who will lead the regional transformation of GroupM Nexus – the global performance organisation that unites the network’s performance talent and technologies into one single outfit. Arshan...

MAM Marketing MAM
Endorphins Entertainment bags PR Mandate for ZStack International in India

Mumbai: Endorphins Entertainment, an integrated communications agency headquartered in New Delhi, on Wednesday announced that it has won the PR mandate for ZStack International. It is a cloud computing technology vendor specialising in the research and development of cloud computing software and...

MAM PR & Communication
DS Group launches first NFT on 93rd Founders’ Day with Grapes

Mumbai: On its 93rd Founders' Day, Dharampal Satyapal Group (DS Group) launched its first NFT in collaboration with the marketing firm Grapes. The group, which was founded in 1929, is celebrating its 93rd Founders' Day to commemorate an era of setting new standards and conquering new territories....

MAM Marketing MAM
Yamaha rolls out 'The Call of the Blue' version 3.0 campaign

Mumbai: Yamaha India has launched the 3rd version of its ‘The Call of the Blue’ campaign to elevate its image by intensifying its aspirational value through engaging customer-centric activities and launches.

MAM Media and Advertising Ad Campaigns
Promax India Conference and Awards 2022: Zee, Disney+Hotstar, Sony Liv bag awards

Promax India recently celebrated the 20th anniversary of its "Promax India Conference & Awards 2022," which recognized excellence in entertainment marketing and design.

MAM Marketing MAM