Weekend Unwind with: Hansa Mondal, COO & co-founder of Ssoftoons Entertainment Media

The latest in the series that offers a peak into what lies behind an exec’s professional persona.

Mumbai: With yet another Saturday upon us, it's time to unwind with a dose of our weekend special series. Weekend Unwind is a tete-e-tete with an industry executive—akin to a virtual water cooler chat - an attempt to get to know the person behind the title a little better.

This week we have with us Ssoftoons Entertainment Media co-founder & COO Hansa Mondal, sharing her nuggets on dealing with the curveballs life throws at us.

Having left a well-secured job, Hansa embarked upon her entrepreneurial journey in 2001, co-founding Ssoftoons—a homegrown animation company—with her business-cum-life partner Sourav Mondal in Howrah, West Bengal. Being a complete novice in the industry, she had to start from scratch by learning to sketch and arming herself with the industry know-how. After nearly a decade, the company saw success in the regional market, and with an intention to have a national presence, the couple moved to Mumbai. Having delivered some successful projects, Hansa is currently working in association with Disney India. In her current position as COO at Ssoftoons, she undertakes planning and execution to keep the flow running smoothly.

So here goes…

Ø Your mantra for Life 

Since childhood, I have followed “perseverance.” I am aware of my goal and remain focused and dedicated to achieve my dreams.

Ø A book you are currently reading/plan to read

"Start with Why" by Simon Sinek. I read each and every page more than once. It is really inspiring.

Ø Your fitness mantra, especially during the pandemic

To put it simply: inhaling and exhaling. Am a yoga lover. Yoga and pranayama keeps me fit both mentally and physically. 

Ø Your comfort food

Mummy-made Besan (Gram Flour) ke Pakode with green coriander chutney.

Ø When the chips are down a quote/philosophy that keeps you going

"One year equals 365 possibilities." I calm down and regain the power to think and rethink to overcome the situation. I follow the philosophy of gratitude in every case, be it good or bad.

Ø Your guilty pleasure

Secretly taking good pens from my kids and husband's drawers with the intention of not giving them back! I never buy a pen for myself.

Ø When was the last time you tried something new

I have started learning the piano. Practising and mastering this instrument requires dedication and sustained effort. It relaxes my brain. 

Ø A life lesson you learnt the hard way

That we all are playing our roles on the stage of life. So, no matter what happens, the show must go on. Time never stops for anyone. It doesn't care about your worries or about your happiness. So, accept every situation because worries and fears are yours, like happiness. 

Ø What gets you excited about life

I started my journey from absolute zero. So, when I am out of projects or in a problem, I never regret it and instead try to give a kickstart, as I know how to grow from zero.

Ø What's on top of your bucket list

Completing a management course from Harvard University Online.

Ø If you could give one piece of advice to your younger self, what would it be

Maintaining a database of contacts and keeping in touch. I always preferred to be within myself. But later in my life, I realised my mistake because I came to know that “network = net worth.”

Ø One thing you would most like to change about the world


Ø An activity that keeps you motivated/charged during tough times

Reading good books and doing something constructive, like developing new concepts or plots. Building good stories boost my confidence to fight back.

Latest Reads
Ogilvy and The Hindu launch new campaign ‘#TheOtherObituary’ 

The Hindu and its agency partner, Ogilvy Bangalore, lend a voice to the voiceless yet again on the occasion of World Wildlife Conservation Day.

MAM Media and Advertising Ad Campaigns
iCubesWire elevates Pooja Sharma to business director of brand advocacy vertical

Mumbai: iCubesWire, an ad technology-based digital marketing conglomerate, has announced the elevation of Pooja Sharma to business director of its brand advocacy vertical. Founded in 2010, iCubesWire has a team of more than 300 people across India, Dubai, Indonesia, Singapore and manages more than...

MAM Marketing MAM
Havas Worldwide India appoints Jaibeer Ahmad as managing partner - North

Mumbai: Havas Worldwide India, the creative arm of Havas Group India, has appointed Jaibeer Ahmad as managing partner – North. Ahmad joins from Cheil India, to further strengthen and support the creative offering of Havas Worldwide India.

MAM Marketing MAM
FCB Interface appoints Gaurav Dudeja as CCO

Mumbai: As a part of the agency’s reorganization towards becoming future-ready and providing strategic partnerships to its clients, FCB Interface has announced the appointment of Gaurav Dudeja as chief operating officer. In his role, Dudeja will lead the business operations to drive the next level...

MAM Marketing MAM
GUEST ARTICLE: Digital Advertising Predicts: Are We in A Recession?

Mumbai: Advertising is the harbinger of economic slowdowns. Past recessions like the pandemic and The Great Recession were each preceded by a dip in digital ad spend, which acts as a crystal ball for the economy’s future.

MAM Media and Advertising Digital Agencies
Ferrero Rocher launches Christmas campaign featuring Hrithik Roshan 

In order to promote Ferrero Rocher for its Christmas and New Year campaign, Ferrero India has created a new digital video ad featuring actor Hrithik Roshan.

MAM Media and Advertising Ad Campaigns
Noise appoints Virat Kohli as its brand ambassador 

Mumbai: Noise has appointed Virat Kohli as its new brand ambassador for their smartwatches. The partnership brings together the two established leaders of their respective domains who exemplify what it means to listen to the noise within. It is a true representation of the synergy between Noise and...

MAM Marketing MAM
Monster India launches new campaign after rebranding itself as FoundIt

Mumbai : Monster India has launched a major rebranding exercise and a bold new campaign in collaboration with Wunderman Thompson Bangalore. The campaign tells the story from the perspective of a new generation of job seekers. A generation that knows exactly what they want and is not afraid to ask...

MAM Marketing MAM
Godrej Yummiez launches TVC ‘Yummiez Mein Kuch Nahi Chupa Hai’ 

Mumbai: Godrej Tyson Foods Ltd (GTFL) ready-to-cook product brand Godrej Yummiez, has unveiled its latest campaign for its newly launched Godrej Yummiez Crispy Potato Starz. This one-of-a-kind star-shaped, crunchy snack is made with high-quality potatoes and advanced Individual Quick Freeze (IQF)...

MAM Marketing MAM