MUMBAI: Wital See Marketing has announced the launch of its flagship retail chain ‘Wee Store‘ in several cities across India. The brand is launching a TV commercial featuring its brand ambassador Sridevi.

The ad film is directed by Pradeep Sarkar.

Wital See Marketing executive director Jyoti Narain said, "With rising aspiration levels backed by higher disposable incomes Indians today are seeking a global shopping experience. Looking at the potential of the retail sector, the brand has forayed into retail with its flagship retail chain ‘Wee Store‘. With its tagline ‘Shopping Solutions‘ Wee Stores will cater to diverse needs of consumers by providing quality products at affordable prices. Each of our stores will cater to the specific needs of our customers. The plan is to take the number of stores to about 150 by the end of this fiscal."

For the current fiscal, the company is looking at revenue of around Rs 100 crore, a major chunk of which would come from their own private label-Wee.

Speaking on the occasion Actress Sridevi said, "In my opinion Wee Stores are for everyone and the concept of these stores is practical and unique. Wee Stores will not only cater to the specific needs of a wide array of people but also cater to people in Tier-2 and Tier-3 cities."

Wee Stores has already launched its stores in cities such as Gurgaon and Delhi including 70 stores in various cities on a smaller format.

Wee See is an Indian company which started operating its business since October 2011 The company has also opened hypermarkets in Delhi and Chennai and is operating an exclusive apparel and accessory store in Gurgaon.