WCRC announces Asia's most promising brands initiative

MUMBAI: World Consulting and Research Corporation (WCRC), a brand research, knowledge and consulting enterprise, has announced the genesis of Asia‘s Most Promising Brands And Leaders 2012-13 - a WCRC and iBrands 360 research initiative.

It is the premiere and most exhaustive multi-platform brand credibility project on Asia, involving the most promising brands and leaders from various Asian countries that have contributed to the Asian success story and charted a path-breaking progression blueprint of the Asian economy.

The project will accentuate brands involving nations like India, Singapore, Malaysia, Philippines, Taiwan, Japan, China, Sri Lanka, Bangladesh and Dubai.

WCRC MD Abhimanyu Ghosh said, "These brands have the potential to overtake the market leaders of today through their innovative marketing techniques, product innovations and brand recall. The project would focus on The Most Promising Brands in Asia, which, through their robust growth and formidable presence, are successfully taking on and outclassing their competitors."

"We intend to provide the business universe, marketing fraternity and the consumer community at large, the most credible, insightful and entertaining industry standard of brand compilation, underscoring the promise quotient of present-day exceedingly successful brands propelling the business and economic engines of Asian advancement to global supremacy," said Ghosh.

Leaders who have led from the front to build and reinforce their brands and elevate their companies to the stature of Asia‘s Most Promising Brands will also be felicitated at the event. The project would, therefore, exhibit a research-based listing of the Most Promising Brands and Leaders across Asia, and will be presented in a brand compendium, coffee table book, a portal and broadcast format.

200 brands shall feature across 50 industry categories to form the Most Promising Brands of Asia, and the research will culminate in a launch event during the Asian Brand and Leadership Summit 2013 in Dubai later this year.