Mumbai: Water Brand Consulting has won three accounts amounting to Rs 100 million. The latest catch is ‘The Artist‘, an artifact brand for which it will handle the creative, media and digital duties.

‘The Artist‘ following a multi-agency pitch.

The other two wins over the last three months include Update Advertising (a cable advertising solution provider) and Foam Home (mattress).

The three businesses collectively amount to Rs 100 million, an agency official said.

Water Brand Consulting handles clients such as Future Generali, Aegon Religare, Marshalls Wallpapers, Tata AIG and Bliss GVS Pharma.

Update Advertising Water Brand Consulting director Vandana Sethi said, "Artifact is an interesting category to work on. Just like the creative nature of the business, it requires creative thinking on the part of the communications partner as well to be able to handle such a brand."

The Artist CEO Karuna Samtani said, "We at ‘The Artist‘ have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Water Brand Consulting was found closest in identifying and understanding our needs and vision and how we would like to place ourselves".