Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India has completed 15 years of its inception this month. To commemorate the milestone, WATConsult has created a digital artwork in the form of NFT (non-fungible token). Titled ‘Once a WATizen, always a WATizen,' it consists of 1500+ names including existing employees as well as the alumni of the agency.

The objective behind launching this asset is to express gratitude and evoke pride among those who are and have been instrumental in the success of the agency by leveraging a contemporary twist. WATConsult is the first agency in India that has created and launched an NFT of its own, the agency said in a statement. 

“15 years is no small feat. We look back on our journey very fondly and we feel so proud to be celebrating this milestone," said Isobar India group CEO Heeru Dingra. "I would like to take this opportunity to thank our people, even those who no longer work with us, for the positive mark they have left behind. The NFT is our humble attempt to showcase our appreciation and gratitude towards every WATizen. I hope this brings a smile to their face.”

“I am also thankful to our clients for placing their trust in us for so many years, the dentsu family for treating us as true partners and most importantly, our founder, Rajiv Dingra, for building a legacy that will be cherished and remembered for years to come,” she further added.

With an aim to celebrate the occasion and dedicate the artwork to every WATizen, the agency will soon be hosting a virtual party on YouTube, wherein the team will unveil the website and announce some cool takeaways for its members.   

Speaking on the milestone and the NFT launch, WATConsult managing partner Sahil Shah said, “15 years of building this company and a lifetime of memories that we will all cherish forever. I want to thank each and every person who has collaborated into making WAT happen; all 1500+ WATizens across the world, all 600+ clients we have worked with, the countless number of partners & well-wishers and our extended family & friends at Isobar & dentsu international. While I look back at what we have achieved in the last 15 years, I am also looking forward to the various feats we will achieve in the next 15.” 

In the past year, the company has registered double-digit growth ensuring great revenue momentum. In terms of the new client wins, the company had the best year so far with 59 new mandates and projects won in 2021 alone, said the agency.