MAM

WATConsult bags digital duties for Goibibo

The account will be handled by WATConsult’s Delhi office

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/19/mix.jpg?itok=ttgph6bL

MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India’s leading online travel company. The mandate includes digital media management and digital creative duties of the brand.

As part of the mandate, WATConsult will focus on strategizing, conceptualising and developing digital campaigns to help expand the brand’s visibility and presence in the social media landscape. Additionally, the agency will be managing the creative duties of Goibibo on all digital platforms.

Goibibo is one of the best-recognised online travel brand that provides a range of choice in all things travel – hotels, flights, trains, bus and intercity & airport cabs for travellers. It is one of the most trusted online travel companies in terms of providing quickest travel-linked search, bookings, fastest payments, refund processes and user experience. To further build and escalate its social media presence, the brand has partnered with WATConsult, which will help them reach out to a wider audience across the country, through interesting and innovating social media campaigns.

Speaking on the win, WATConsult founder and CEO Rajiv Dingra commented, “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

Sharing thoughts on collaborating with WATConsult chief marketing officer Sunil Suresh Goibibo said, “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/cnbc.jpg?itok=UEaRhv5l
CNBCTV18.com & AB Health Insurance launch 'Rakho Poora Khayal’ campaign

MUMBAI: Network18 group’s business digital platform CNBCTV18.com has partnered with Aditya Birla Health Insurance for a campaign -- ‘Rakho Poora Khayal’. The initiative, in a series, features several prolific Indian women, who have blazed a trail in their respective industries. It has a series of...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/rahul.jpg?itok=-hnmfxXL
‘Get lost in what you love’ with visually impaired artists and Raghav Sachar

MUMBAI: On the occasion of Valentine’s Day, Spykar Lifestyles in collaboration with Furtados School of Music presented a new take on love which encouraged the youth to ‘find their restless’. To promote and celebrate the love of talent & passion, the brands brought two visually impaired...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/indeed.jpg?itok=PQ2SCPkl
Indeed partners with Kajal Aggarwal to offer job search solutions to Indian millennials

MUMBAI: Indeed, the world’s #1 job site, today announced its partnership with popular actress and model, Kajal Aggarwal. Through this partnership, Indeed India aims to offer customized hiring solutions to the millennial workforce by providing a platform for job seekers to resolve their job-related...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/saregama.jpg?itok=Sxm0V6Uo
Saregama announces an extensive Content Partnership Program for Carvaan 2.0

MUMBAI: Saregama Carvaan took a technology and content leap with Carvaan 2.0 by giving consumers access to over 200 podcast stations along with 5000 pre-loaded songs. Continuing on its promise  of widening the content offering, the company is now throwing open its Carvaan platform to content...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/gasofast.jpg?itok=5FihxU9i
Gas-O-Fast signs on Saurabh Shukla and Biswanath Basu

MUMBAI: Mankind Pharma’s Gas-O-Fast, known for its natural antacids, is focused on establishing a stronger presence across the nation. They recently got Saurabh Shukla and Biswanath Basu on board as brand ambassadors for their new campaign. Saurabh Shukla is a well-known face at a Pan-India level...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/valatine.jpg?itok=Gio5V0HD
VMate’s #HappyValentinesDay goes viral on social media

MUMBAI: VDay videos on VMate- the trending short video platform, are spreading like wildfire on social media. VMate has recently launched #HappyValentinesDay campaign and an interactive video sticker under #SunnyKiDate on their platform. #SunnyKiDate interactive video sticker allows users to spend...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/klay.jpg?itok=YidTC-7S
KLAY Schools launches “That Parent Thing”, a content platform for millennial parents

MUMBAI: KLAY (Kids Learning And You) Schools, India’s largest chain of non-franchised pre-schools and daycare centres, today announced the launch of its content platform - That Parent Thing - dedicated to the parenting community, on the occasion of Valentine’s Day. Drawing on its experience as a...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/wrm.jpg?itok=XxV7kd2Y
White Rivers Media Bags digital marketing mandate for Cosnature’s India operations

MUMBAI: Following a multi-agency pitch, White Rivers Media, an independent full-service digital creative agency founded in 2012, won the social creative and digital mandate for the Germany-based cosmetic brand ‘Cosnature’ by MAXIM Group’s Cosmolux Deutschland GmbH, with 36+ years of experience in...

MAM Media and Advertising Account
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/17/INOX.jpg?itok=dBrTip8f
INOX quirks up Valentine’s day with #HonourTheCorner

MUMBAI: INOX Leisure Ltd, one of India’s leading cinema chains, crafted a unique campaign to know the views of its patrons on the ‘corner seats’ in the cinema auditoriums for Valentine’s Day.  The brand took it on itself to ask its audience some fun and quirky questions related to corner seats and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories