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WarnerMedia ropes in TheSmallBigIdea as its social media agency for HBO and WB brands in India

Their mandate includes Facebook, Instagram, and Twitter for HBO and WB respectively.

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MUMBAI: TheSmallBigIdea has been appointed as WarnerMedia’s social media agency for HBO and WB, the global media and entertainment company’s two English-language movie channels in India. Their mandate includes Facebook, Instagram, and Twitter. 

The full-service digital agency is tasked with increasing reach by using social media to build brand awareness in new markets, strengthen affinity in existing markets through relevant engagement and by developing a distinct voice to drive publicity.

The agency will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities. 

WarnerMedia entertainment networks South Asia MD Siddharth Jain said, “TheSmallBigIdea will elevate our social media strategy for the vibrant English-language entertainment portfolio. HBO and WB already have a huge fan following on social, but with the agency’s strategic support, creative and data-driven approach, we’re looking forward to taking this to the next level.”

TheSmallBigIdea CEO and co-founder Harikrishnan Pillai added: “TheSmallBigIdea and the team at WB and HBO are all aligned to our goals. While maintaining the current conversation with the core audience base in metros, we intend to reach out and build a new audience base. We have formulated a market-specific strategy, built on the back of some of the world’s leading blockbusters.”

Earlier this year, the agency rolled out a multi-language campaign for HBO to promote ‘Godzilla: King of the Monsters’. 

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