MAM

Vodafone launches second leg of 'Made for You' campaign

MUMBAI: Vodafone has launched the second leg of its 121 ‘Made For you‘ campaign, created by Ogilvy & Mather.

Directed by O&M NCD Rajiv Rao, the ad film is produced by Good Morning Films.

According to the company, the first phase established that one can get unique offers of their choice by dialling 121 from their Vodafone mobiles.

"We now extend the campaign offering multiple products. Idea was to showcase the unique usage of certain types of people (heavy talktime, internet or STD users) to communicate the types of offers that are available when you call 121 before you recharge. Full talktime idea was developed keeping in mind a popular guy in college with a need to talk for longer durations. STD and Internet films also take a similar approach reflecting a slice from our day-to-day life and people we meet," the company said in a statement.

The 121 campaign positioned 121 portal as the one stop shop to get plans/offers customized (Made for You) on the basis of your current usage. The 121 extension campaign brings to life in a direct manner the product possibilities that 121 offers.

The 121 campaign extension will be six week long with three films bringing to life the product propositions on Full talktime, STD & Data. There will be a high decibel 360 media plan using TV, Radio, Print, Outdoor, on-ground, digital and online plan.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/korean.jpg?itok=COaziccv
Korean Dramas now in Hindi from One Take Media Co.

MUMBAI: Recent times have seen growing popularity of Korean Content.This surge has been known as "Hallyu--Korean wave” and refers to the way Korean entertainment is spreading around the world .

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/aii.jpg?itok=8obUNg1k
Bobble AI partners with Xiaomi to develop ‘Mint Keyboard’ for Android smartphones

MUMBAI: Bobble AI, a Gurgaon-based tech company today announced that it has partnered with Xiaomi, India’s number one smartphone and smart TV brand to develop ‘Mint Keyboard’ for Android smartphones. Bobble AI is empowering the Next Billion by making their communication personalised, expressive,...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/varun.jpg?itok=SqzfhEc9
Fankind’ announces the winner of their first campaign with actor Varun Dhawan

MUMBAI: Anshula Kapoor’s online fundraising platform ‘Fankind’ which was launched in August has announced the winner of their first campaign with actor Varun Dhawan. Amitesh Kulkarni, a 20 year old student from Hyderabad along with his sister will get a once in a lifetime opportunity to play...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/dentsu.jpg?itok=e49qM7X6
Honda launches ‘A Quiet Revolution’ campaign Premium Activa 125 BS-VI

MUMBAI: Honda Motorcycle and Scooter India Pvt Ltd has lifted the curtains of its 360-degree campaign ‘A Quiet Revolution’ for its paradigm shifter Activa 125 BS VI – Honda’s first two-wheeler into the BS VI era. ‘A Quiet Revolution’ encapsulates the wizardry behind Honda’s BS-VI era two-wheeler...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/centry.jpg?itok=z0gHxSib
CenturyPly pledges pink to encourage early detection of breast cancer

MUMBAI: To mark the breast cancer awareness month, CenturyLaminates, one of the largest manufacturer and provider decoratives in India from the house of CenturyPly, announced the Pink Pledge campaign to raise awareness on the prevention of breast cancer at an early stage. This initiative at...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/ikee.jpg?itok=mNa6ImTN
Spread Joy this diwali with Likee’s diwali challenge & personalized stickers

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has launched Diwali Gift Challenge that allows Likee users to connect with their friends in a distinctive manner. Besides, the platform has also rolled-out unique Diwali greeting stickers,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/lays.jpg?itok=TaofEG8S
Lay’s unveils a series of TVCs for its ‘smile deke dekho campaign’

MUMBAI: LAY’S, India’s favorite potato chip brand, today launched their latest series of TVCs for the all new ‘Smile Deke Dekho’ campaign featuring India’s leading Bollywood actors and youth icons Ranbir Kapoor and Alia Bhatt. With this new campaign, LAY’S brings alive the idea of how a Smile comes...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/semrush.jpg?itok=DzMy5Hiu
Diwali Season witnesses Increase in online searches for Diwali Offers and Promotions reveals SEMrush study

MUMBAI: A SEMrush study shows that when Diwali, the most important festive season in India approaches, online searches for Diwali offers and discounts skyrocket. The SEMrush study shows every year over the past few years, with Diwali approaching, increasing numbers of people search online for...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/dsc.jpg?itok=VxL-B5Ll
OnePlusTV partners with Reliance Digital for launch

Reliance Digital, India’s No. 1 electronics retailer has partneredwith OnePlus for the exclusivelaunch of OnePlus TV line-upacross its retail outlets. Both the OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Prowere unveiled today at the Reliance Digital Store in Prabhadevi.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories