MAM

Vodafone launches second leg of 'Made for You' campaign

MUMBAI: Vodafone has launched the second leg of its 121 ‘Made For you‘ campaign, created by Ogilvy & Mather.

Directed by O&M NCD Rajiv Rao, the ad film is produced by Good Morning Films.

According to the company, the first phase established that one can get unique offers of their choice by dialling 121 from their Vodafone mobiles.

"We now extend the campaign offering multiple products. Idea was to showcase the unique usage of certain types of people (heavy talktime, internet or STD users) to communicate the types of offers that are available when you call 121 before you recharge. Full talktime idea was developed keeping in mind a popular guy in college with a need to talk for longer durations. STD and Internet films also take a similar approach reflecting a slice from our day-to-day life and people we meet," the company said in a statement.

The 121 campaign positioned 121 portal as the one stop shop to get plans/offers customized (Made for You) on the basis of your current usage. The 121 extension campaign brings to life in a direct manner the product possibilities that 121 offers.

The 121 campaign extension will be six week long with three films bringing to life the product propositions on Full talktime, STD & Data. There will be a high decibel 360 media plan using TV, Radio, Print, Outdoor, on-ground, digital and online plan.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/event1.jpg?itok=xjDq6ddO
2021 PR and Communications Aces awards winners announced

The winners of the first edition of the PR and Communication Aces 2021 were announced here on Friday.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/asics-logo.jpg?itok=IuaqhYR1
ASICS India launches new campaign to kickstart upcoming sports season

As the world’s most-awaited quadrennial sporting event commences on 23 July, Japanese multinational sports equipment brand, ASICS launched its ‘Celebration of Sport’ campaign.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627046961573.jpg?itok=qVVQgdPT
Max Bupa Health Insurance rebrands as Niva Bupa

Mumbai: Max Bupa Health Insurance on Friday announced that it has rebranded itself as Niva Bupa. Backed by True North and Bupa, the company will aim to provide financial assurance as well as healthcare access to its customers. Owing to a change in shareholding pattern, with the exit of Max India...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627031972370.jpg?itok=RRR-ZeAF
Ritu Phogat joins Under Armour's list of elite athletes

Mumbai: American sports equipment company Under Armour has partnered with Indian mixed martial arts athlete Ritu Phogat. The brand said it aims to further its mission of engaging, empowering, and inspiring athletes everywhere. Phogat, who is popularly known as the Indian Tigress in the MMA...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627029409485.jpg?itok=aRtTHZKY
Tokyo Olympics: Adani Group comes onboard as sponsor for IOA

Mumbai: There’s palpable excitement in the air as the mega global sporting event, Tokyo Olympics 2020, after a year’s delay due to the Covid-19 pandemic, finally kicks off on 23 July. Brands have also come out in full support of the Indian squad at the Olympics- some via curating Olympic-special...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/[current-date%3Acustom%3AY/m/d]/photogrid_plus_1627029161598.jpg?itok=K3y7GG5R
Resilient rural market drives HUL’s growth in Q1, net profit rises to Rs 2,100 cr

New Delhi: A resilient rural market, coupled with subsequent decline in Covid cases has infused growth in theFMCG major Hindustan Unilever Ltd (HUL) this quarter. The company reported a 10.7 per cent increase in its consolidated net profit for Q1 ended June, 2021. The FMCG major posted a net profit...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/photogrid_plus_1627027836712.jpg?itok=mmibU-zk
Word of Mouth Media elevates Jimmy Shahani to CEO

Mumbai: Word of Mouth Media, a player in the audiovisual and digital content category, has elevated its chief operating officer Jimmy Shahani to the position of chief executive officer. Shahani comes with over 15 years of experience in operations, human resources, and business administration. He...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/manviii.jpg?itok=uXnTdccv
SaffronStays onboards Manvi Sharma as chief marketing officer

Mumbai: SaffronStays, a player in the serviced private vacation homes segment, has named Manvi Sharma as its chief marketing officer. Sharma moves from the ticketing service platform BookMyShow where she led the content & strategy team for close to six years. SaffronStays founder Devendra...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/23/sandep.jpg?itok=xE2teOAE
Dukaan brings on board Swiggy's Sandeep Mina as COO

Mumbai: Dukaan, a SaaS platform that helps local entrepreneurs to open a digital storefront, announced that Sandeep Mina has joined the company as the chief operating officer with effect from 1 July. Previously Mina was the VP of monetisation at food delivery platform Swiggy. At Dukaan, Mina will...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required