MAM
Report on Shemaroo

VMLY&R Commerce Encompass launches in India

New VMLY&R company to drive client’s commerce growth across region

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/25/vmly.jpg?itok=da52YB0W

NEW DELHI: As 2020 wound down VMLY&R and Geometry joined forces to launch VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global commerce offerings. Led by global CEO Beth Ann Kaminkow, it will operate as a distinct company within the VMLY&R global operation and will be central to VMLY&R’s brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion. 

In India, VMLY&R Commerce Emcompass launches today, combining VMLY&R, Geometry and Encompass commerce strengths to scale shopper, retail activation, experiential and rural marketing practices. With this strategic move, the VMLY&R India operation will now provide clients with a full-funnel of end-to-end services that harness creativity, technology and culture to create connected brand experiences which inspire conversion.

Global CEO Beth Ann Kaminkow said, “This is an exciting and important time to further strengthen our capabilities for the diverse India market, which is one of our key markets globally. Commerce is changing at a rapid pace never experienced before and creating opportunities for tremendous creativity. Experiential and brand activation is now digital-first and with the full strength of our local VMLY&R agencies and talent, we are best placed to partner with clients on these cutting-edge solutions.”

“I am very excited by the opportunities that we will have ahead and am looking forward to partnering with Anil Nair and the VMLY&R teams in India on our steps forward. 2021 promises to be a very interesting and exciting time for our company. Our focus will remain on building and scaling our Rural and Retail Practice while we continue to evolve the Experiential practice. Being part of VMLY&R allows us to fast track the evolution of our commerce offering and helps create an unbeatable proposition for clients”, added VMLY&R Commerce Encompass group CEO Ranjit Raina.

VMLY&R India CEO Anil Nair said: “With VMLY&R Commerce Encompass, we’re able to add shopper and retail experiences to our arsenal, strengthening our position as a true, full-funnel agency that can provide holistic business solutions to our clients. We’re excited for the newest chapter in VMLY&R’s story, and I look forward to working with Roshan Abbas, Ranjit Raina and their teams to maintain our position as the most relevant agency in the market today.”

VMLY&R Commerce Encompass operational integration will continue through 2021.  

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/07/w.jpg?itok=Gwp1j0NJ
Women's Day 2021: Brands inspire, bat for gender equality

Every year in the countdown March 8, brands go all out to woo the ‘fairer sex’, leaving no stone unturned. We are bombarded by a plethora of deals for retail therapy and tempting offers for some actual therapy at spas and salons to pamper women this one day of the year.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/nata.jpg?itok=gbQacg50
Central’s new Insta-web series says #WomenWearItBetter

Women’s Day is all about celebrating the true essence of being a woman. To capture the same, Central has released a campaign called #WomenWearItBetter this Women’s Day.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/ad.jpg?itok=GOEL03Gt
Adidas celebrates Women’s Day with Watch Us Move campaign

In the run-up to International Women’s Day, global sportswear giant Adidas has launched Watch Us Move – a campaign to celebrate womanhood and their freedom of movement.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/green.jpg?itok=GVUWJUSx
Khud Bane Ho Toh, Greenply Banta Hain salutes the resilient human spirit

Furniture manufacturer Greenply Industries has launched a new set of TV campaigns Khud bane Ho Toh, Greenply Banta Hain, which celebrates the resilience of human spirit and highlights the journey of every self-made individual, from humble beginnings, sobering failures to their path of greatness.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/06/jl.jpg?itok=zKBzCkNx
Jaguar Land Rover to lay off a third of India workforce

Tata Group-owned Jaguar Land Rover (JLR) is undertaking its biggest ever retrenchment drive in its India operations, slashing its workforce by nearly a third, according to a report by Business Today.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_164913_800_x_800_pixel_0.jpg?itok=1Phc1LM1
Why Havells’ new ceiling fan is actually a ‘Feeling Fan’

MUMBAI: Leading FMEG Havells India has rolled out a new advertisement campaign for its technologically advanced ceiling fan category. Conceptualised by Mullen Lintas Delhi, the campaign “It's not just a fan, it's a ‘Feeling Fan’” showcases IoT (Internet of Things) enabled smart features like voice...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/img_05032021_160424_800_x_800_pixel.jpg?itok=aaC2jIRo
Ahead of Women’s Day, Reebok says ‘It’s A Man’s World’

MUMBAI: British-American footwear and clothing company Reebok has launched its latest campaign titled ‘It’s A Man’s World’ in association with MADWOMEN, an all-female creative collective. The campaign unveiled in the run-up to Women’s Day, featuring two collections comprising six iconic sneakers,...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/cn.jpg?itok=U_UfaKjX
Chingari celebrates woman power with #SheGotSpark

MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by...

MAM Media and Advertising Ad Campaigns
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/05/wpp.jpg?itok=QGpAFfmh
Facebook’s Dave Rolfe moves to WPP as global head of production

NEW DELHI: WPP has appointed Dave Rolfe to the new role of global head of production, WPP and Hogarth. Rolfe, who was most recently head of production for global business marketing at Facebook, will be based in Hogarth Worldwide, WPP’s creative production arm. He joins in March, reporting to WPP’s...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required