VMate’s #SunnyKaNewYearCall campaign reaches over 2 million users

Netizens bidding to win a date with Sunny Leone

MUMBAI: VMate’s #SunnyKaNewYearCall campaign is growing stronger day by day. Even after a robust participation, new users are still bidding to win a date with Sunny Leone. Creating videos with hilarious memes, funny expressions, macho attitude, ravishing style and many more have taken the whole experience a notch higher for both creators and users.

VMate, a short video trending platform collaborated with Sunny Leone to introduce a first-of-a-kind interactive video sticker for Indian users to celebrate the New Year. As a big surprise for the fans of Sunny and VMate users, #SunnyKaNewYearCall campaign went viral instantly and till date, more than 55,000 videos have been created.

Furthermore, over 1.5 million social media users are talking about the campaign and top YouTubers such as Ashish Chanchlani, RVJC media and Funcho, etc. are even making creative videos on their channel, generating more curiosity for the whole event and making the campaign an instant hit amongst online users.

VMate Associate Director Nisha Pokhriyal said, “The response has been phenomenal, the videos around the campaign are getting viral and are trending on social media platforms. This is already a proof of the acceptability of the campaign in the masses. This is definitely very inspiring for our team to bring out the best of campaigns for our users.”

With the innovative interactive video sticker, VMate has raised the bar and has successfully democratized the advanced technique of video making and editing. Once a user selects the Sunny Leone call sticker, it will appear as if Sunny is making a video call to the user. The sticker takes all over the video screen and mimics the video calling feature in smartphones wherein Sunny is talking to the user from her home. Sunny can be seen sharing her plight with the user about having no one on the New Year’s Eve for celebrations. As the call proceeds, the users can ask Sunny to join him/her to celebrate and welcome 2020 by making a few dance moves together on the video call.

Many people have taken screenshots of their video call with Sunny to generate curiosity among their friends and network.  In fact, some users have creatively used the sticker to go beyond the format of video sticker, making it more entertaining and funnier.

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