MUMBAI: Unable to attend a band or a concert this Saturday? Not an issue. Viviana Mall has brought live music performance to your smartphone.

On Saturday, Viviana Mall live-streamed music performance on Instagram. The music activity was part of the ‘V4Music’ banner that it organises every Saturday at the mall’s premises.

This weekend, popular singer Vernon Noronha performed live on Viviana Mall’s Instagram account. Maintaining all safety precautions, Noronha streamed from his residence and even accepted requests made by the viewers.

Usually, Viviana Mall organises ‘V4Music’ live concerts at its premises. In the wake of precautionary measures we all have to ensure to keep ourselves healthy, Viviana Mall’s management decided to switch to online mode, ensuring people do not miss their weekend entertainment dose.

On April 11 evening as well, another popular singer Bryan Rodrigues will perform live on the same social media account to help to beat people’s boredom during the lockdown days.

“We wanted to ensure our customers do not miss out on the bouquet of entertaining events we organise for them. So, keeping in sync with the times, we decided to temporarily switch to online mode to keep our visitors enthralled,” said Rima Kirtikar, Chief Marketing Officer, Viviana Mall.

The Instagram LIVE Music show is an unique initiative by Viviana Mall wherein the online performances are interactive and viewers can place a song request.