Mumbai: Breaking the clutter in the personal care category, ITC Vivel, for their new launch of premium bathing bars, Vivel VedVidya, shares ancient beauty secrets with audiences in an engaging way.

The brand has launched a website - www.vivelvedvidya.com where users are encouraged to upload a photo of their beauty inspiration, a women of yester years – be it their grandmother or mother, and within seconds it will automatically animate the still picture into a video that shares a beauty secret from the past. This is ITC Vivel’s first ever AI driven innovation which aims to demonstrate the benefits of ancient beauty ingredients through an interactive filter. With this new experiential route every Indian home will now have its own Vivel Beauty ambassador.

Consumers can try this filter till 4 April 2023.

Introducing its ancient beauty rituals inspired premium bathing bars Vivel VedVidya, ITC Vivel unveiled one of its kind TVC featuring veteran actress Sharmila Tagore bringing back to life her younger self using AI technology, enabling audiences to relive and experience conversations from an era ago.