New Delhi: Checkbrand, an online sentiment analysis company, has analysed data for 45 top players on social media for the period of August - October 2020 and released a report on the online sentiments around them. This is the first quarterly analysis on the latest trending Indian cricketers by any agency in the country. Since the report is released for the first time, there is no comparison to the past data. Checkbrand analyzed more than 100 million online impressions for the report.
The most trending (Twitter, Google Search, Wiki, YouTube etc) player was Yuvraj Singh in the last quarter (1622) followed by Rohit Sharma (1591) and Virat Kohli (1574), Harbhajan Singh ( 1376) and Parthiv Patel (1362). It was interesting to note that three retired players were amongst the top three trending players in last quarter.
Virat Kohli has taken the top position when it comes to engagement on social media at 1.1 lakhs followed by Mahendra Singh Dhoni 1.02 lakhs, Rohit Sharma at 0.80 lakhs, Kapil Dev at 0.51 lakh and HardikPandaya at 0.40 lakh. Four cricketers had zero engagement Rahul Dravid, Piyush Chawla, Axar Patel and Sunil Gavaskar.
Top three positions are undertaken by ex-cricketers when it comes to mentions. Kapil Dev has the highest mentions in the last quarter 8.8 lakhs, Dhoni at 6.2 lahks, Irfan Pathan at 4.27 lakhs, Virat Kohli at 3.45 lakhs. Umesh Yadav has the maximum positive sentiment at 86.3 per cent followed by Yuvraj Singh at 85.6 per cent, Suresh Raina at 74.8 per cnet, Ashwin at 73.4 per cent and Kapil Dev at 73.7 per cent.
Virat Kohli emerged as the clear winner with a brand score of 43.94, followed by Yuvraj Singh 40.40, Sachin Tendulkar 37.51, Umesh Yadav 35.91, Suresh Raina 35.01 and Dhoni at 34.80. The overall score is measured out of 100. Five parameters have been considered for devising this score which are followers (20), trends (10), sentiment (30), engagement (20) and mentions (20).
The Indian captain’s brand value in monetary terms basis the engagement and followers stood at Rs 3.28 billion, for Sachin Tendulkar at Rs 1.67 billion, followed by MS Dhoni at Rs 1.24 billion, Rohit Sharma at Rs 0.96 billion and Suresh Raina at Rs 0.60 billion.
Speaking on the sentiment analysis, Checkbrand.online and ADG Online MD Anuj Sayal said, “The mentions for Kapil Dev were the highest and engagement was in the top five players due to the biopic movie on the cricketer. Despite low performance during the IPL MS Dhoni has stayed in top 5 positions in almost all the parameters apart from trends. Sachin’s brand value is the second highest amongst all the cricketers.”
“This is our first report and we plan to add more interesting anecdotes in our next quarterly report. We wanted to create a platform that could help brands understand their real value in terms of presence on Digital media on real-time basis. We are eager to work for them and help them improve their overall digital presence,” he further added.
