Mumbai: Madison Media on Monday announced the appointment of Vinit Kumar as vice president of Madison Media Plus. Based in Delhi, Kumar will report to Madison Media Plus COO Abhik Banerjee.

Kumar has over 16 years of experience in facets of media ranging from integrated marketing communications, strategy, digital marketing and analytics. Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL. 

This will be Kumar's second stint with Madison. Previously, he served as general manager in the agency’s Delhi and Kolkata offices handling ITC, according to the statement.

"We are glad to have Vinit back on board. Having worked for various FMCG segments, he brings a wealth of experience to Madison. I am confident that we will be able to take our Delhi office to the next level with new business and continue to delight the existing clients,” said Abhik Banerjee.

“I am excited to be joining Madison Media back and look forward to contributing to the organisation in my new role and responsibilities," said Kumar. "My hopes and expectations are high as I look forward to the challenges and opportunities Madison Media and its clients will provide me and unlock our clients’ growth by leveraging data, tech and talent." 

Apart from his bachelors and masters degrees, Kumar upskilled himself by acquiring a post graduate diploma in general management from Indian Institute of Management, Calcutta and digital marketing and communications from MICA.