Mumbai: The digital marketing agency Langoor has appointed Vinay Rao as its head of client success. He will lead strategizing and digital transformation on key accounts.

Vinay will help brands achieve their goals by bringing the focus back on business and enabling strategies that help them create a prominent presence in new markets. He will be the driving force behind a brand's storytelling to build credibility, promote awareness and engineer conversion with clients.

Welcoming him on board, Langoor CEO Venugopal Ganganna said, “At Langoor, we are always scaling up and adding new clients to our roster. To ensure that our clients receive all the support and advice they need and to help their business grow, we decided to onboard Vinay. He is very driven and has innovative ideas and effortless communication skills that he brings to the table which is crucial for our business. Vinay’s vision for Langoor aligns perfectly with ours, making him the ideal match for the role.”

Speaking on his appointment, Langoor head (client success) Vinay Rao said “I am thrilled to work with a firm as dynamic, creative and motivated as Langoor. The environment in the firm is very exciting and it's an opportunity which couldn’t have knocked at my door at a better time such as now. Venu is a great leader and I look forward to working with him and giving our customers all the support that they need to grow and prosper.”

In his last role, Vinay was responsible for the digital marketing & communications mandate for Blume Ventures, one of India’s top-tier venture capital firms. He has also previously worked on the digital transformation mandates of early stage, challenger, and digitally native brands in ITES & SaaS, E-commerce, FMCG, healthcare, fitness and wellness, home interiors, retail, real estate, non-profit, airline, electronics and consumer goods.