NEW DELHI: Hero Motocorp has brought on Vijay Thomas to lead marketing for its premium segment range. 

Thomas joins the organisation from Harley Davidson where he was last serving as lead marketing for the Indian market. During this time, he was leading demand generation, public relations, lead acquisition and management, brand building and marketing, product planning, new dealer onboarding, and experiential marketing.

Thomas was associated with Harley for nearly 10 years and served in multiple roles such as customer experience, and assistant manager marketing.

This was Thomas’ longest stint.

He has over 16 years of industry experience and has worked at Virgin Mobile, Radio Mirchi and Southern Spice Music Television.