MUMBAI: Vigor Media Worldwide has bagged the PR mandate of diversified business conglomerate Danube Group. The role of Vigor Media Worldwide will be to build a strategic communication framework for the Dubai-based client and strengthen its leadership positioning in the industry.

The account was won after a multi-agency pitch followed by a competitive bidding process. The mandate for Danube Group will be handled by the Delhi-NCR office of the agency with the support from its team along with its associates spanning across the country, as well as world over for greater visibility and strong positioning of Danube Group among targeted segments.

Danube Group chairman Rizwan Sajan said, “We are at an exciting juncture when we are looking forward to aggressively execute major international expansion plans. We have already charted a competitive strategy to spearhead even deeper penetration across the globe in all the segments we operate.  At this exhilarating phase of growth and expansion, we are delighted to welcome on board Vigor Media Worldwide which possesses all the required professional expertise.”

Vigor Media Worldwide founder Nikhil Singhal said, “We are truly honoured to have been appointed strategic communication partner for such an esteemed and iconic Danube Group which has over the years established itself as a pioneer across all the segments it operates in. While they have created their distinct identity and entered their next phase of growth, we are committed to deliver them well-planned PR and communications strategies to go along their remarkable growth journey.”     

Danube Group has businesses spanning across building materials, home décor & furnishing, affordable residential properties, innovative bath products & solutions, architectural cladding materials, healthcare and hospitality solutions, among others. Headquartered in Dubai, the company has a global footprint that includes the Gulf countries as well as India and China.