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Vidyut Jammwal signs on as new face of MuscleBlaze

MuscleBlaze wants to help and be a partner in Indian fitness enthusiasts’ journey.

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NEW DELHI: Sports & fitness nutrition brand MuscleBlaze has signed on actor & martial artist Vidyut Jammwal as its brand ambassador for the next two years. Along with endorsing the brand’s innovative range of products, Vidyut will be seen promoting fitness as a phenomenon in the country. 

MuscleBlaze founder Sameer Maheshwari said, “MuscleBlaze’s respect for fitness and understanding of its consumer needs has established us as a leading player in the Sports Nutrition industry. We are amidst a fitness revolution where staying fit is becoming a basic need and joining hands with Vidyut will help us in shaping this revolution. His body of work is based on the values of passion, discipline and quality, which echo both with our consumers and us.” 

Vidyut Jammwal said, “MuscleBlaze is a home-grown brand and its vision of promoting clean, international grade nutrition while being vocal for local completely aligns with my beliefs. I feel MuscleBlaze is already a top choice amongst fitness fans and I hope to further strengthen this equity and work with them to improve the Indian fitness scene.” 

MuscleBlaze business and marketing head Kaustuv Paliwal said, “Both MuscleBlaze and Vidyut have grown on the foundations of cherishing the spirit of fitness, Make in India and international grade quality, which is why he is a perfect fit for the brand. His appeal and credibility amongst the fitness buffs will help us grow and reinforce our dedication to the fitness community and help us take the #MakeinIndia and #FitIndia mission to the next level.” 

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