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Vicky Kaushal celebrates ‘Jashn Yaari Ka’ in McDowell’s No.1 Platinum Gourmet Snacks’ campaign

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MUMBAI: McDowell’s No.1 Platinum Gourmet Snacks, the latest offering from the house of McDowell’s No.1 today launched its all-new campaign “Jashn Yaari Ka”.  The campaign is an ode to Yaars who celebrate another Yaar’s successes and moments of joy. McDowell’s No.1 has always been synonymous with capturing stories of “Yaari” through its engaging and captivating narratives focused on building deep friendships amongst masses in India.

To add to the campaign, the brand has signed up, the nation’s No.1 Yaar and heartthrob -Vicky Kaushal as the face of the campaign. Vicky will feature in the brand new TVC that captures moments from his life before he became an actor. From memories of tearing up his first engineering job offer to pursue acting to signing his first autograph at Cannes, the TVC beautifully recreates how his Yaars always stood by him and surprised him at moments he did not expect them to. A first for the brand, dabbling in savory foods, McDowell’s No.1 Platinum Gourmet snacks will include a range delicious Baked Ragi Chips, Flavored Almonds and more, making it the perfect partner for a celebration with Yaars.

Commenting on the campaign, Amarpreet Anand, Executive Vice President & Portfolio Head, Marketing, Diageo India said, "In today's world where we often resort to technology to acknowledge an important moment in our Yaar's life and there are very few who go out of their way to be present in a celebration. Through our campaign for the brand, we would like to encourage people to celebrate moments with their Yaars and McDowell's No. 1 Platinum Gourmet Snacks."

Quoting on the campaign, The Womb’s spokesperson said, “McDowell’s No.1 Platinum Gourmet Snacks’ needed to be given a modern twist for its launch and sustained ethnographic de-coding of friendships revealed an interesting truth. The urban migrants today need deep Yaaris more than ever but are ironically not investing in them. And what you give, comes back to you. So, the campaign aims to inspire urban migrants to show large-heartedness when it comes to friendships. And what better time to do that than at a Yaar’s moment of joy. The icing on the cake was our discovery of an authentic moment from Vicky’s life, that we converted into a brand story.”

Agency Credits:

The Womb

Kawal Shoor – Founding Partner, The Womb
Navin Talreja – Founding Partner, The Womb
Suyash Khabya – Creative Partner, The Womb
Dhaval Jadwani – Business Partner, The Womb
Rohit Sharma – Planning Partner, The Womb
Richa Shah – Business Partner, The Womb

Production House: Nirvana Films
Director - Prakash Varma
Producer - Sneha Iype and Manjeet Bawa

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