Mumbai: Personal care appliances and beauty care accessories brand Vega has launched a new vertical Vega Professional.
Vega Professional is a comprehensive portfolio of products curated by the leading grooming professionals for styling experts. By leveraging this launch the brand aims to redefine the future of styling and grooming for ‘creators.’
Vega Professional precision tools are ergonomically designed and technologically advanced for hair cutting, styling and makeup. The array of products is efficient and durable to help the consumers to be productive and grow their practice to its full potential.
The assortment ranges from powerful hair cutting tools to magnificent hair styling tools. From premium quality hair brushes and combs to make up brushes. Also, there is an exclusive travel friendly mighty mini range designed to use on the go.
The brand has roped in leading professionals of the industry like Rod Anker and Savio John Pereira as their style ambassadors. They have not just an illustrious list of awards under their names but are also a hot property amongst Bollywood, Hollywood, Fashion and Media celebrities.
Vega chief marketing officer Eiti Singhal remarked, “We are ecstatic to announce the sensational launch of our new vertical - Vega Professional. For 20 years, Vega has been fuelling the wings of styling and grooming lovers. And over this course we realised the need for professional products in the market that can truly empower the creators who are ambitious and love to craft their own niche of styling. Truly crafted for masters, Vega Professional is here to change the game.”
Vega Professional wishes to provide the platform to the aspiring creators and artists to showcase their talent and create their own identity. They plan to empower and educate these aspirants through robust training programs and master classes curated by the country’s top educators.
Vega Professional sales head Navdeep Jayee added, “Through these cutting-edge tools, we aim to empower creators to achieve the latest styles with a wide assortment of 200+ SKUs (stock-keeping units). We understand the value of quality service in our industry; hence we have built nationwide service centres along with on-site service facilities in selected cities in the country.”
