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Vedantu & Airtel DTH take quality education to TV screens

Vedantu Masterclasses channels will be available on Airtel Digital TV.

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NEW DELHI: The DTH arm of Bharti Airtel (Airtel) and ed-tech brand Vedantu have announced a tie-up to enable students across India to access quality education.

Under the partnership, two dedicated DTH channels – Vedantu Masterclasses – will be available exclusively to 17 million Airtel Digital TV customers at Rs 4 per day. The channels will cater to students from classes 6 to 10 and slasses 11 to 12 respectively and will cover maths and science. The learning will be delivered by best-in-class faculty including graduates from IIT and AIIMS with a proven track record in teaching. The medium of teaching will be a mix of English and Hindi with plans underway to add regional language content, where possible.

Bharti Airtel CEO and director Sunil Taldar said: “The TV screen is evolving beyond entertainment to becoming a hub for interactive education and learning that can be delivered in a safe and affordable manner, especially in these unprecedented times.  We are confident that this service will be well received by students and parents and education on TV will become a permanent feature, which will benefit millions of students.”    

Vedantu CEO and co-founder Vamsi Krishna added, “Having established Vedantu as the unanimous choice for LIVE online learning in the metros and key cities, our next mission is to make our highly curated teachers and content available to a vast majority of Indian students. As a brand we are going the extra mile to make quality education accessible. Our partnership with Airtel DTH is in this direction and we are delighted to use our collective strengths to sustain India’s learning needs in smaller towns and villages.”

India has a total of 260 million school-going children. In particular, those in small towns and villages have little or no access to high-quality learning due to limited broadband access as well as a shortage of faculty. Some even travel long distances for tuitions and this is challenging especially during the current pandemic. Airtel and Vedantu believe that with its deeper penetration, the home TV screen will provide a ubiquitous medium to impart knowledge and bridge the gap between quality teachers and students.

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