MAM

Valvoline joins SunRisers Hyderabad as principal sponsor

The brand has associated as its principal sponsor

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/03/hy.jpg?itok=GR5zviJN

NEW DELHI: Valvoline Cummins Private Ltd, a leading manufacturer and supplier of premium branded lubricants, has associated with SunRisers Hyderabad, as its principal sponsor for the forthcoming season of the Indian Premier League. The association is part of the brand’s increased focus for its consumers through sports marketing which includes cricket to expand its market share in India.  

The 2016 IPL champions and a very consistent performer in IPL, SunRisers Hyderabad will be seen sporting Valvoline’s logo on their jersey. In addition, the Valvoline brand, along with the SunRisers Hyderabad, will be launching campaigns to promote their partnership by rolling out joint initiatives across multiple media platform to engage with consumers and SunRisers Hyderabad fans across India. 

Valvoline Cummins MD Sandeep Kalia said, “We are always looking for relevant avenues and associations to engage with our consumers, and this association with a sporting event is a natural extension of the brand ethos. The Indian Premier League (IPL) is undoubtedly one of the most popular sporting events in the country, and our choice of IPL as a platform to actively engage with consumers, stems from this. We are excited to extend our partnership with such a strong and dedicated team as SunRisers Hyderabad.”   

SunRisers Hyderabad CEO K. Shanmugham said, “We are very excited to partner Valvoline for the forthcoming season of the Indian Premier League. Valvoline is an eminent brand and we see incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”  

In India, Valvoline Cummins Pvt Ltd is a 50:50 joint venture between Valvoline International Inc. U.S.A, leading worldwide marketer and supplier of premium branded lubricants and automotive services, and Cummins India Limited.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_181527_800_x_800_pixel.jpg?itok=A0GwKBHK
Mighty don Beardo arrives to inspire men to hone their sexiness

NEW DELHI: Men’s grooming brand Beardo launched its new digital campaign Arrival of Don Beardo featuring Bollywood actor Hrithik Roshan. The 45-seconder film intimately highlights the characteristics of a true Beardo - impeccable style, confident personality, and killer looks. Each aspirational...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_174014_800_x_800_pixel.jpg?itok=EnLhLqFl
RIL Retail posts net profit of Rs 1830 crore in Q3 2020

New Delhi: Reliance Industry Limited’s (RIL) subsidiary Reliance Retail has posted net profit of Rs 1,830 crore. It grew by 88.1 per cent quarter-on-quarter. However, the revenue for the quarter ending on 31 December 2020 stood at Rs 37,845 crore. It fell by 7.9 per cent Q-o-Q. The revenue for Q2...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_161425_800_x_800_pixel.jpg?itok=cS1TD9Mw
Jio posts net profit of Rs 3,489 crore in Q3 2020

KOLKATA: Reliance Industry Limited’s (RIL) subsidiary Jio Platforms has posted net profit of Rs 3,489 crore. Its net profit grew 15.5 per cent quarter-on-quarter as its profit was Rs 3,020 crore in the last quarter. The average revenue per user (ARPU) also grew during the quarter reaching to Rs 151...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/img_23012021_123929_800_x_800_pixel.jpg?itok=T_SPzHNY
Glance's we new spot unlocks power of lock screen based content

Bangalore: Glance, a leading screen zero platform which provides digital content on the lock screens of smartphones, has launched its multi-media advertising campaign “Ye Glance Hai”. Crafted by DDB Mudra to communicate the exciting possibilities of content delivered on locked screen, the campaign...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/nba.jpg?itok=SNMYtfEl
Decathlon inks merchandising partnership with NBA

Decathlon and the National Basketball Association (NBA) have sealed a new multiyear merchandising partnership that makes the sporting goods retailer an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/kid.jpg?itok=7WZ65tM1
Edtech ad volumes on print grew massively in 2020: TAM

Covid2019 impacted nearly every advertising medium apart from digital. Be it television, print, outdoor or experiential, ad volumes across all these mediums took a hit as the brands were uncertain about future projections at that point.

MAM Print
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/society.jpg?itok=JaGSOagv
SOCIETY TEA’S #SOUNDSOFSOCIETY SEASON 2 PRESENTS THE STORY OF LOVE, TRANSCENDING BORDERS, RACE AND COLOUR WITH EPISODE 6 – ‘FLOW’

Mumbai: Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, is all set to release Episode 6 of the live musical web series - #SoundsofSociety, Season 2 https://soundsofsociety.in/. The episode features tremendously talented artists, Dub FX and Sahida Apsara, orchestrating...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ag.jpg?itok=9r8B9NOJ
Chimp&z Inc names Ashish Duggal as VP - growth & operations

NEW DELHI: Digital communications agency Chimp&z Inc has announced the appointment of Ashish Duggal as vice president - growth & operations. He will be working closely with the co-founders on scaling up the business, boost operational developments in the agency and the Merge Infinity Global...

MAM Media and Advertising People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/truecaller.jpg?itok=heBNFDYl
Decoding what Truecaller's #ItsNotOk campaign is all about

NEW DELHI: Buzz goes the phone and your heart lurches. The device that was once your friend, ally, confidant, in front of which you used to grin and preen, scares you now. You're scared to pick it up, to read the passive-aggressive, even threatening messages from someone who wants to 'start off as...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories

* indicates required