Mumbai: Noise announced that it has onboarded Bollywood actor Vaani Kapoor as the face of its upcoming X-Fit series smartwatches in India and is all set to launch the X-Fit 2 smartwatch in India on 4 August.

The X-Fit series by Noise was announced last year in partnership with HRX by Hrithik Roshan and Exceed Entertainment.

The brand has unveiled Vaani as the face of the X-Fit 2 with the release of the #KeepGoing campaign across its digital assets. With this development, Noise aims to initiate conversation around how fitness has become a part of our everyday lifestyle and we must pursue it in style and with comfort.

Vani Kapoor will start the Noise #KeepGoing campaign with a fitness challenge, asking the audience to share "What keeps them going" through social media posts.

Speaking about the campaign, Noise co-founder Amit Khatri said, "Our partnership with HRX has led to the launch of one of the most celebrated series in our smartwatch segment – X-Fit, designed for the athleisure-loving community who seek innovation bundled with style. We are all set to introduce the new X-Fit 2 smartwatch in India and are delighted to collaborate with Vaani Kapoor as the face of this new-age smartwatch. Vaani’s zeal for fitness and deep connection with Indian youths, millennials and Gen Z consumers will enable us to inspire a larger community and drive the adoption of smart innovations among them."

Commenting on the partnership, Kapoor commented, "It is a pleasure to be a part of the journey with Noise and HRX to launch their upcoming X-Fit 2 smartwatch in India. The new smartwatch combines my fondness for gadgets with my passion for leading a fit lifestyle, and what inspires me even more is the brand’s message to always follow our instincts and believe in ourselves to mark a change."