MUMBAI: The global television advertisement market has reached a value of around US$ 232 bn in 2016, exhibiting a CAGR of around 6.8% during 2009-2016. "Research and Markets" recently announced the addition of the "Global Television Advertising Market Report & Forecast 2017-2022" report to their offering.

Some of the key global players operating in this market are CBS, Comcast, News Corporation, Viacom and Cox Communications, the report states.

In spite of the competition from new media platforms, television is expected to remain as the largest advertisement segment. Moreover, the increasing penetration of television in emerging markets, such as Latin America, Eastern Europe, Africa, Middle-East, China and India is also expected to drive the television advertisement market in these regions, thereby facilitating the overall growth of the global television advertisement market.

The report has segmented the market on the basis of service type. Currently, terrestrial TV networks dominate the market, accounting for the majority of the total global share. Terrestrial networks are followed by multi-channel and online television segments.

Online television currently represents the fastest growing segment. The report has also segmented the market on the basis of industry, listing the key industries which are actively using television advertising.