UnCrave partners with Vir Das in the latest campaign #NoMoreMissingMeat
The campaign consists of a series of films.
Mumbai: Licious plant based meat brand UnCrave, unveiled actor and comedian Vir Das as its Brand Ambassador. UnCrave understands how meat lovers feel without meat and fulfills this gap with the most meat like, vegetarian solution through its plant protein based meat products. The campaign consists of a series of films and the first film ‘Without Meat’ is being launched today. In his signature style, Das describes a life without meat. The campaign also marks the launch of the third product by the brand the UnCrave Mutton Galouti Kebab strengthening the present seekh kebab range that includes Chicken and Mutton seekh kebabs.
UnCrave Business Head Simeran Bhasin said, “UnCrave’s brand persona has been crafted as a light hearted brand with a childlike imagination and highly animated expressiveness much like Vir! We’re excited about working with Vir and believe his brand of humour brings alive the brand message in a simple, relevant, and engaging manner. The task of category creation is a long drawn out affair and we intend to have fun while we’re at it”
Talking about his association with UnCrave, Das said, “I am a hardcore meat lover and the very idea of no meat on some days is not an idea in my head. So, the association between UnCrave and me is like… like me and funny it’s simply meant to be!”
Tilt Brand Solutions executive director creative Ameya Kovale said, "This was a very exciting brief for us since this is a totally new category, not only for Licious but the country. We arrived at the simple behavioral insight we crave for what can’t have. With this in mind, we landed the idea of "No More Missing Meat" targeted at meat lovers for all the times they need to ‘UnCrave’ and who better to express this emotion of carving and engraving than Vir Das, in his quirky manner.”
