MAM

UC launches UC X Amazon.in gift fest campaign along with Mission Mangal promotions

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/14/uc.jpg?itok=MBIgZQC0

MUMBAI: UC Browser - world’s No.1 third-party mobile browser and a content platform, has partnered with e-commerce giant Amazon.in to launch a UC X Amazon.in Gift Fest for users from August 07 to August 16.The main purpose of this collaboration is to distribute coupons from Amazon.in on the UC browser, which has 130 million active users in India. UC launched this campaign along with the promotion of the upcoming movie Mission Mangal, which is jointly produced by Fox Star Studios, Hope Productions and Cape of Good Films.

According to Mr. Huaiyuan Yang, Vice President, UC Web Global Business, UC believes that this campaign can achieve a win-win result. “UC always focuses on user's benefits and needs. Launching this campaign with Amazon.in and Fox Star Studios is one of UC’s efforts to provide its 130 million Indian users with various benefits.”

UC Browser has introduced a new creative feature to distribute prizes and popularize Mission Mangal in India. Users have to find the variance between 2 very similar versions of the movie poster, on the lines of a popular game “Spot the Difference”. By participating in this simple yet fun game, users on UC Browser stand a chance to win cashback coupons from Amazon.in for prepaid recharges, paying utility bills and booking movie tickets for Mission Mangal on bookmyshow.com. UC distributes coupons from Aug 7 to Aug 11.

UC Browser also launches multiple in-app activities to promote Mission Mangal, including various vote cards and comment cards for its users. There are a vast array of short videos, including trailers and bloopers of the film, for UC’s vast user base of 130 million. According to the latest data, Entertainment is the most consumed content category on UC News Feed Platform. UC Browser has been cooperating with top Indian production houses for video licenses related to movies with an aim to offer diverse and localised content to its vast user base.

For the popular Indian festival of Raksha Bandhan, UC Browser will also encourage users to join the "Spot the Difference" game to find the difference between two very similar Raksha Bandhan related images, which will stand a chance to win cash from Amazon.in from Aug 12 toAug16. Users can directly use the cash they win when paying various bills through Amazon.in, including prepaid-recharge, electricity bills, DTH recharges, etc. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/16/all.jpg?itok=5CaoBfzl
What agencies find lacking in a brand’s communication brief

Some may say that advertising is dead while some may refute the claim. However, what definitely is not dead is the agency-client relationship, which is built of sour-and-sweet tractions and successes. Anyone would agree that there have been as many unsuccessful campaigns as there have been...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/rainshine.jpg?itok=IVhrr6hO
Rainshine launches two new shows on Audible Suno, an Amazon Company

MUMABI: Rainshine Entertainment, a leading entertainment company that creates diverse and iconic content for Indian and global audiences, announced a strategic expansion into the digital audio space through podcasts. The company set the wheels in motion with the launch of two new podcasts on...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/anushree.jpg?itok=hCQCsl2h
Gemius Design Studio wins creative, digital mandate for 'The Secret Ingredient'

MUMBAI- Gemius Design Studio- 360 Degree marketing and branding agency won a creative digital mandate for 100 per cent natural and organic beauty brand ‘The Secret Ingredient.’ The mandate includes building brand awareness and strengthening the brand's market presence by highlighting its existing...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/hooq.jpg?itok=w3sauCqh
HOOQ announces new partnerships at Asia TV Forum 2019

MUMBAI: HOOQ, Southeast Asia’s leading on-demand service announced a series of partnerships at Asia TV Forum 2019 held in Singapore last week, further cementing its position as the entertainment platform built in Asia, for Asia. HOOQ is partnering with Outdoor Channel, Mediacorp, TechStorm and ONE...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/sanjay..jpg?itok=v6b9EPkr
UFO Moviez reinforces cinema advertising offering

UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform with 3600+ screens across 1200+ cities, has unveiled a new brand identity, which is intended to explicitly represent the company’s core business offering i.e. cinema advertising and add value to its...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/asian.jpg?itok=s_uEH4i0
Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC - Josettan's Classroom

Homes in Kerala tell a story of tradition, beauty and magnificence, clearly the most important asset for people of Kerala and to keep it beautiful they need the best. Vagaries of weather in Kerala expose the houses to two of the biggest problems in Exterior that is Villal (crack) and Paayal (algae...

MAM Marketing Brands
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/Myntra.jpg?itok=Q5MNVT_e
Myntra Launches Luxury Fashion brand, Pernia's POP-UP SHOP ahead of the wedding season

Mumbai: Myntra announces the launch of ‘Pernia’s POP-UP SHOP’, the luxury fashion store for men and women offering exclusive designer merchandise from leading names in the world of fashion. With this association, Myntra will now offer a range of designer wear for women from over 25 leading Indian...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/CenturyPly.jpg?itok=yfqot2-h
CenturyPly pledges towards a healthier life with their new campaign #HardcoreHappySoul

National :  Pledging towards a healthier society, CenturyPly announced their digital campaign #HardcoreHappySoul on Facebook and Instagram. With this campaign, CenturyPly aims to encourage the fitness enthusiasts to get more people into the habit of fitness by motivating them to take up a 10 days...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/13/gurp.jpg?itok=Sql0WbgQ
Digital promotions & Kingfisher’s popularity to lead Ultra Witbier in craft beer segment

Traditionally known to be a whiskey and rum market, India, in the past few years, has developed a fine taste for beers as well. They have started differentiating and accepting that beer, amongst the larger alco-beverage offerings, offers refreshment in a far more suitable manner across a larger...

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories