BANGALORE: Tyroo Media (Tyroo) announced today the launch of its dynamic retargeting capabilities to Indian advertisers.

Tyroo claims that its dynamic retargeting platform transforms static display media into an intelligent, real time marketing channel that lets online marketers personalise offers to consumers at scale.

Tyroo business head India Nitin Chowdhary said, “This capability from Tyroo will allow advertisers to reach users that have previously engaged with their brand’s online assets either through site visits, online shopping or engaging with ads. This new form of dynamic retargeting involves on-the-fly, real-time personalized banner creation. Focusing a campaign on users that have been previously touched in this manner improves ROI significantly. Not only will this help advertisers realize optimum ROI, it also makes ads more relevant to consumers.”

Tyroo’s head of performance business Siddharth Puri further added, “Dynamic retargeting is becoming the mechanism of choice for E-Commerce marketers looking to increase their sales. Tyroo is already working with a number of top E-commerce companies in India to help them increase their reach. Our dynamic retargeting capabilities will help them boost volume and quality of conversions that is critical to scaling. We plan to target E-Commerce and other advertisers that sell catalog of products.”