MAM

TVF's The Screen Patti collaborates with Likee to promote its Webseries "Awkward Conversations with Girlfriend"

#itsallawkward trending on Likee

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/18/TSP.jpg?itok=pVQ9OTFr

New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with TVF's The Screen Patti (TSP) to promote newly launched web-series 'Awkward Conversations with girlfriend' by TSP. The sit-com spanning over six episodes focuses on the story of young lovers Ishaan and Ananya, who have been in a relationship for a long time but are yet to discover a lot about each other. To popularise the web-series, Likee has invited users to take part in TSP's #itsallawkward campaign.

To participate, Likeers need to create funny videos using the audio file of the famous dialogue from the first episode of the series and share with friends with #itsallawkward. So far, the videos generated with the hashtag have garnered millions of views. The users are contributing creative videos with astounding facial expressions to the dialogue, making it one of the most famous campaigns on Likee. As the web-series progresses, Likee's filter library will be updated with more popular dialogues from the series for Likeers to create funny videos. As a part of the collaboration, the actors of the web-series will also launch their official Likee account to engage with their fans on the platform.

The Screen Patti, a.k.a TSP is a sister concern of the popular YouTube channel TVF, The Viral Fever and is renowned among online users for presenting spoofs of popular shows such as Kaun Banega Crorepati, Khatron Ke Khiladi, Bigg Boss, and others. The channel also creates its original web-series such as 'Awkward Conversations girlfriend.' The series is written by Harish Peddinti, is Directed by Abhinav Anand and Ritvik Sahore, Rashmi Agdekar, Abhishake Jha are the lead actors. The channel already has over 4.5 million subscribers.

Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. Gift your brand an audience across Kerala and your friend a surprise this Christmas

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/cald.jpg?itok=CVGn9cGI
Mondelez India, Ogilvy India say thank you through limited-edition Cadbury Dairy Milk bars

MUMBAI: Mondelez India, in partnership with Ogilvy India, recently introduced a limited-edition Cadbury Dairy Milk ‘thank you’ bar by giving up the Cadbury Dairy Milk logo on the pack, in recognition of the generous spirit of the country’s unsung heroes during these difficult times. Cadbury Dairy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/t.jpg?itok=IxF-d31o
Advertising agencies should recalibrate around Covid2019

As Covid2019 continues to sweep through the world, global ad spending is also sliding southwards. With major events being cancelled and slowdown in demands for lifestyle and consumer brands, marketing budgets are being slashed and advertisers are trying to find a silver lining among the gloomy...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/kaku.jpg?itok=fHF8wLZR
Create value wherever life places you: Madison’s Vanita Keswani

During lockdown, we may not be living life like monks, but we are certainly living under restrictions. For us, the lack of hustle and bustle is quite unsettling. We’re so accustomed to this fast-paced life that when it ceases, we may feel anxious and uneasy.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/mawana.jpg?itok=YjPaLvtz
Mawana Foods partners with Vikas Khanna for #EidFeast2020 in Mumbai

Mawana Foods Private Ltd. (Mawana Foods) collaborated with Chef Vikas Khanna to ensure that Eid was a sweet celebration in over 5000 homes across Mumbai. With the country in the grip of the Covid19 pandemic lockdown, Mawana Foods wanted to go that extra mile to help raise the festive spirit in the...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/eid.jpg?itok=CT4dW3Gc
Parle weaves threads of empathy, prayer and charity with new digital film

In an effort to celebrate solidarity and hope, Parle Products, India’s leading biscuits, confectionery & snacks & bakery manufacturer, has kicked off #EkBadiDua Ramzan campaign digitally during the holiest month in Islam to engage with Muslim audiences.

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/softotch.jpg?itok=4-VF653a
Wipro Consumer Care and Lighting launches Softouch Anti Germ Fabric Conditioner

Wipro Consumer Care and Lighting today launched the Wipro Softouch Anti Germ Fabric Conditioner with 99% anti germ formula. A first-of-its-kind in the fabric conditioner category, Wipro Softouch Anti Germ Fabric conditioner is packed with a unique formulation that helps in removing germs,...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/kingfisher.jpg?itok=hFunLlYO
Divided by screens, united by Kingfisher

MUMBAI: Times are grim, spirits are low, there isn’t much to celebrate. In the current scenario; it isn’t possible for people to meet in person. Technology is being harnessed to stay connected, with friends and colleagues. Kingfisher, the brand that is all about bringing people together and...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/moneycontrol.jpg?itok=CMjyWGcU
Moneycontrol hosts some of the biggest minds across globe to discuss the aftereffects of COVID-19 in India’s largest Virtual Summit

As the world combats the COVID-19 pandemic; industries, and organizations have come to an uncertain operational halt. Taking primacy across the professional world, moneycontrol, India’s leading business and finance platform in association with Salesforce, introduced India’s maiden large-scale...

MAM Marketing MAM
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/Parle.jpg?itok=c6sgTVja
How Parle G tackled distribution challenges during lockdown

MUMBAI: Distributing food supplies during a pandemic can be very challenging. While the central government has exempted biscuit manufacturers from the restrictions of the lockdown, Parle G was facing issues in some parts of the country as local authorities have not allowed transport of raw...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required