TTK Prestige rolls out ‘#HostwithPrestige’ campaign addressing house party hassles

TTK Prestige rolls out ‘#HostwithPrestige’ campaign addressing house party hassles

The ad film proposes ‘Jab Prestige sambhale kitchen ka kaam, party host Karna Hoga aasan.’

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Mumbai: TTK Prestige, one of India's leading kitchen and home solution providers, has launched a brand-new digital film to help address a pain point that millennial couples face: the hassles of organising house parties.

Hosting a house party has become quite popular over the years, and it can be a lot of fun as well. However, the same party can be exhausting for a host because there are a lot of things that need to be taken care of to make it successful. The new digital film reflects on these tedious norms and shows how smartly enabled kitchen appliances and cookware can save the day.

The film begins with a couple discussing how their previous experience of hosting a house party was tiresome and how they were stressed out by household chores, time crunch, and multitasking such as cleaning the house, preparing the food, or cleaning up after the party. Nonetheless, the couple is ready to host the party again with TTK Prestige's products and how they complete these chores without a hitch with "#HostwithPrestige." The film captures the essence of how Prestige's induction cooktop comes with a built-in automatic whistle counter, and their Endura mixer grinder is an all-rounder; it can knead, chop, juice, grind, and store. Not to mention their Typhoon 05 vacuum cleaner, which is useful for both wet and dry cleaning.

TTK Prestige executive vice president - sales & marketing Dinesh Garg said, "As an innovation-driven brand, we strive to provide our consumers with the best quality products, services, and experiences. Now, with the growing need for efficient and convenient home & kitchen appliances, we have released this new film showcasing how our innovative products can help you host a house party effortlessly. Our goal is to make things simpler for everyone, and that is exactly what the film proposes - Jab Prestige sambhale kitchen ka kaam, party host Karna Hoga aasan."